M1S2 Marketing Foundations: Global, Ethical, Sustainable 🌍 1

Question 1

Question: What factors have facilitated the expansion of global markets?

A) Advanced communication tools
B) Traditional marketing strategies
C) Localized distribution networks
D) Limited access to the internet

Answer 1

Correct Answer: A) Advanced communication tools

Question 2

Question: What are some of the challenges faced by companies operating globally?

A) Limited opportunities for growth
B) Reduced competition
C) Language barriers
D) Decreased risks

Answer 2

Correct Answer: C) Language barriers

Question 3

Question: What are the four stages of the global experience learning curve?

A) Pre-marketing, domestic marketing, national marketing, international marketing
B) Foreign marketing, international marketing, global marketing, national marketing
C) No foreign marketing, foreign marketing, international marketing, global marketing
D) Domestic marketing, global marketing, regional marketing, international marketing

Answer 3

Correct Answer: C) No foreign marketing, foreign marketing, international marketing, global marketing

Question 4

Question: How do companies progress through the global experience learning curve?

A) By focusing solely on domestic markets
B) By gradually expanding their marketing efforts internationally
C) By skipping the foreign marketing stage
D) By investing heavily in regional marketing

Answer 4

Correct Answer: B) By gradually expanding their marketing efforts internationally

Question 5

Question: What factors are included in essential information for global marketing?

A) Economic and cultural factors only
B) Economic, cultural, and political factors
C) Business and market-specific factors only
D) Market-specific factors and competition only

Answer 5

Correct Answer: B) Economic, cultural, and political factors

Question 6

Question: What are emerging markets, and why are they important for global marketing?

A) Markets with declining economic growth; they are not important for global marketing
B) Markets with stable economies; they are important for global marketing due to their stability
C) Markets with emerging technologies; they are important for global marketing due to their innovation
D) Markets with high growth potential; they are important for global marketing due to their contribution to global economic growth

Answer 6

Correct Answer: D) Markets with high growth potential; they are important for global marketing due to their contribution to global economic growth

Question 7

Question: What are examples of multinational regional market zones?

A) European Union and African Union
B) North American Free Trade Agreement (NAFTA) and Association of Southeast Asian Nations (ASEAN)
C) South American Union and North American Free Trade Agreement (NAFTA)
D) Association of Southeast Asian Nations (ASEAN) and Eurasian Economic Union

Answer 7

Correct Answer: B) North American Free Trade Agreement (NAFTA) and Association of Southeast Asian Nations (ASEAN)

Question 8

Question: What factors contribute to the formation of regional market zones?

A) Political factors only
B) Economic factors only
C) Cultural factors only
D) Economic, geographic, political, and cultural factors

Answer 8

Correct Answer: D) Economic, geographic, political, and cultural factors

Question 9

Question: What factors have opened world markets for global marketing?

A) Local distribution networks
B) Basic communication tools
C) Advanced communication tools and the Internet
D) Traditional marketing methods

Answer 9

Correct Answer: C) Advanced communication tools and the Internet

Question 10

Question: What are the four stages of the global experience learning curve?

A) Basic, Intermediate, Advanced, Expert
B) No foreign marketing, foreign marketing, international marketing, global marketing
C) Local marketing, national marketing, regional marketing, global marketing
D) Entry, Growth, Maturity, Decline

Answer 10

Correct Answer: B) No foreign marketing, foreign marketing, international marketing, global marketing

Question 11

What are the criteria for selecting global markets?

A) Competition and market size
B) Market size and growth rate
C) Investment size and company resources
D) All of the above

Answer 11

Correct Answer: D) All of the above

Question 12

Question: What are the options for global market entry strategies?
A) Exporting, licensing, franchising, and direct investment
B) Importing, outsourcing, joint ventures, and mergers
C) Contractual agreements, strategic alliances, and direct foreign investment
D) Exporting, contractual agreements, strategic alliances, and direct foreign investment

Answer 12

Correct Answer: D) Exporting, contractual agreements, strategic alliances, and direct foreign investment

Question 13

Question: What factors influence the choice between centralized, decentralized, or regionalized organizational structures?
A) Decision-making authority and resource allocation
B) Geographic location and company size
C) Cultural diversity and market share
D) Production capacity and distribution channels

Answer 13

Correct Answer: A) Decision-making authority and resource allocation

Question 14

Question: What factors determine the product choice for global markets?
A) Product design and brand recognition
B) Market demand and production costs
C) Local market needs and product lifecycle stage
D) Marketing budget and advertising strategy

Answer 14

Correct Answer: C) Local market needs and product lifecycle stage

Question 15

Question: What aspects of marketing communications require cultural sensitivity and adaptation to local markets?
A) Advertising and personal selling
B) Sales promotion and public relations
C) Packaging design and pricing strategies
D) Product features and distribution channels

Answer 15

Correct Answer: A) Advertising and personal selling

Question 16

Question: Which pricing strategies cater to different market conditions and competitive landscapes?
A) Cost-based pricing and value-based pricing
B) One-world pricing and regional pricing
C) Dynamic pricing and seasonal pricing
D) One-world pricing, local-market-conditions pricing, and cost-based pricing

Answer 16

Correct Answer: D) One-world pricing, local-market-conditions pricing, and cost-based pricing

Question 17

Question: Why are ethical leadership, culture, and policies essential for maintaining trust and customer relationships in marketing?
A) They ensure compliance with legal requirements
B) They promote transparency and honesty
C) They maximize profits for the company
D) They minimize competition from unethical practices

Answer 17

Correct Answer: B) They promote transparency and honesty

Question 18

Question: What does sustainability involve in the context of business operations?
A) Environmental considerations only
B) Social considerations only
C) Economic considerations only
D) Environmental, social, and economic considerations

Answer 18

Correct Answer: D) Environmental, social, and economic considerations

Question 19

Global customers’ needs may require ___________.

Answer 19

Product Adaptation

Question 20

Global distribution networks, advanced communication tools, and the Internet have opened _______________.

Answer 20

World markets