M1S1 Marketing in Today’s Business Milieu 🤝 1

Question 1

_________________ is the process of planning, executing, and controlling marketing activities to promote products or services effectively to achieve business objectives and satisfy customers.

Answer 1

Marketing management

Question 2

_____________ is essential for all business functions.

Answer 2

Marketing

Question 3

marketing your ___________ can be key to securing a job or promotion.

Answer 3

personal brand

Question 4

What are some common marketing misconceptions?

A) Catchy advertisements
B) Pushy salespeople
C) Product claims that turn out to be false
D) All of the above

Answer 4

Correct Answer: D) All of the above

Question 5

Which of the following is NOT a marketing misconception?

A) Spam to your e-mail or smartphone
B) Famous brands and their celebrity spokespeople
C) Marketing departments “own” the marketing initiative
D) Marketing is only about advertising

Answer 5

Correct Answer: C) Marketing departments “own” the marketing initiative

Question 6

True or False: Marketing is all about selling.

A) True
B) False

Answer 6

False

Question 7

What is one of the marketing misconceptions regarding advertising?

A) It’s all about the sizzle
B) It’s inherently unethical
C) Only marketers market
D) It’s just another cost center in a firm

Answer 7

Correct Answer: A) It’s all about the sizzle

Question 8

Which marketing misconception involves famous brands and their celebrity spokespeople?

A) Marketing is inherently unethical
B) Marketing is only about advertising
C) Only marketers market
D) Product claims that turn out to be false

Answer 8

Correct Answer: B) Marketing is only about advertising

Question 9

What is a common marketing misconception related to product claims?

A) They are always true
B) They are never overstated
C) They often turn out to be false
D) They are irrelevant to consumers

Answer 9

Correct Answer: C) They often turn out to be false

Question 10

Which marketing misconception involves the belief that marketing is inherently harmful to society?

A) Marketing departments “own” the marketing initiative
B) Marketing is all about selling
C) Marketing is inherently unethical
D) Marketing is just another cost center in a firm

Answer 10

Correct Answer: C) Marketing is inherently unethical

Question 11

True or False: Only marketers are involved in marketing.

A) True
B) False

Answer 11

Correct Answer: B) False

Question 12

What misconception involves the belief that marketing is just about advertising?

A) Marketing is all about the sizzle
B) Only marketers market
C) Marketing is inherently unethical
D) Marketing departments “own” the marketing initiative

Answer 12

Correct Answer: A) Marketing is all about the sizzle

Question 13

Which of the following is NOT a marketing misconception?

A) Pushy salespeople
B) Product claims that turn out to be false
C) Marketing metrics
D) Famous brands and their celebrity spokespeople

Answer 13

Correct Answer: C) Marketing metrics

Question 14

Marketing’s visibility is high due to ______________

Answer 14

advertising and metrics

Question 15

Marketing is more than buzzwords and requires a ____________ image.

Answer 15

respectable

Question 16

Marketing is a central function and set of processes essential to any enterprise.

Answer 16

Reality of Modern Marketing

Question 17

Leading and managing the facets of marketing is a core business activity.

Answer 17

Reality of Modern Marketing

Question 18

According to _____________, marketing’s purpose is to create a customer, and it represents the whole business from the customer’s perspective.

Answer 18

Peter Drucker

Question 19

The ________________ defines marketing as creating, communicating, delivering, and exchanging offerings of value.

Answer 19

American Marketing Association

Question 20

Considerations when Defining Marketing

Answer 20

Marketing’s Stakeholders
Societal Marketing
Green Marketing