LT3: Communication Flashcards
It may be regarded as a simultaneous exchange of codes (letter, word, sound, image, or gesture) among people who have consensus (agreement) on the meanings of such codes. This means the participants may misunderstand each other if separate contexts of such codes were given.
Communication
Communication is ____ and requires interpretation. The codes we have as humans require interpretation and they are but representations of society’s thoughts which are shaped throughout history.
Communication guides people in creating both_____ realities and ______ realities. Subjective realities include the personal beliefs, opinions, and life views about the world while objective realities are the rules and conventions that govern our daily lives (ex: government, laws, institutions, morals, etc.)
It is a discipline that “focuses on how people use (1) messages to (2) generate meanings within and across various contexts, and is the discipline that studies all forms, modes, media, and consequences of communication through humanistic, social scientific, and aesthetic inquiry.
Communication
The techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.
Advertising
The gathering, assessing, creating, and presenting news and information.
Journalism
It is a strategic communication process that builds mutually beneficial relationships between organizations and their publics
Public Relations
Links development to application opportunities at the community level toward social transformation.
Development communication.
Provide relevant information
Ensure the reliability and credibility of the information
Publish only the correct information
Be careful when an allegation of crime or defamatory imputation is made
Trurh
Follow ethical guidelines or their own newsroom policies
When in doubt, reporters are encouraged to consult their supervisors or review ethical guidelines before making a decision
Do not let personal motives or interests influence reporting
Disclose any personal relationships or business associations that may affect professional judgment or form a conflict of interest
Independence
Give the subjects of unfavorable reports the full opportunity to respond to criticisms
Exert all efforts to get the side of news subjects whose reputations may be harmed by their story
Present all sides to a story but be wary of “false balance” by presenting an opposing view only for the sake of it, especially on topics where a scientific consensus has emerged
Fairness
Speak truth and power
Lend an ear to the voiceless and vulnerable
Strive to devote attention to proportional coverage to the causes and plights of the marginalized groups and how these result from social, political and economic inequality in the country
Justice
Take full responsibility for their reporting and professional conduct
Factual inaccuracies and related events, while inevitable, must be corrected as soon as they are found
Accountability
Let the conscience guide the conduct and strive to do no harm to innocents
Act with empathy, honesty, humility, and kindness
