Low Effort Attitudes (Test 1) Flashcards
1
Q
Heuristics
A
Simple rules of thumb used to aid judgments or decisions
2
Q
The Truth Effect
A
The tendency to believe false information after repeated exposure
3
Q
The Mere Exposure Effect
A
When familiarity leads to liking of an object
Example: Velcro, Vics
4
Q
Stimulus generalization
A
Tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned
Example: Using puppies in commercials
5
Q
Operant Conditioning
A
When one receives rewards or punishments for behaviors
Example: Training a dog to sit and rewarding him when he does sit
6
Q
Positive Reinforcement
A
Positive consequences of an action cause good feelings associated with the behavior
7
Q
Punishment
A
Negative consequences of an action cause bad feelings associated with the behavior
