Exposure and Attention (Test 1) Flashcards
1
Q
Exposure
A
The process which a consumer comes into physical contact with a stimulus
Gives the possibility of noticing the information
2
Q
Selective Exposure
A
Marketers control when/where consumers encounter the brand
3
Q
Attention
A
The extent to which processing activity is devoted to a particular stimulus
4
Q
Puffery
A
Making a claim that is not backed by data, attention-getting only
Example: Best Burgers in town!
5
Q
Pre-attentive processing
A
Being focused too much on one thing you can’t see the other
6
Q
Hemispheric Lateralization
A
Left Hemisphere
- Numbers
- Words
- Right Visual Field
Right Hemisphere
- Music
- Pictures
- Left Visual Field
7
Q
Just noticeable difference
A
The amount that something needs to be changed for a difference to be noticed
