Location Of Research

Question 1

What is a laboratory experiment

Answer 1

A research method conducted in a controlled setting whereby the researcher manipulates the IV and measures the DV

Question 2

What are the advantages and disadvantages of a laboratory experiment

Answer 2

+ high control of extraneous variables so a cause and effect can be easily established
+ easy to replicate to ensure reliability

• low ecological validity
• demand characteristics are likely from artificial environment

Question 3

What is a field experiment

Answer 3

A research method conducted in a natural setting whereby the researcher manipulates the IV and measures the DV, the researcher goes into the participants environment

Question 4

What are the advantages and disadvantages of field research

Answer 4

+ high ecological validity
+ less chance of demand characteristics
- low control of extraneous variables, so difficult to establish cause and effect
- more difficult to replicate the research

Question 5

What is an online experiment

Answer 5

An experiment conducted online, normally a questionnaire that has easy access for participants

Question 6

What are the advantages and disadvantages of an online experiment

Answer 6

+ access to a large number of participants
+ cost effective research
- limited to surveys and questionnaires
- ethical issues such as consent and protection from harm
- participants may misinterpret questions