Location of research

Question 1

What are the diff locations of research

Answer 1

Laboratory, field, online

Question 2

Describe laboratory as location of research

Answer 2

most scientific location, specially designed environment to allow max control over variables

Question 3

Evaluate lab as research location

Answer 3

+ highly controlled, higher internal validity, specialist equipment.
- low ecological validity, demand characteristics

Question 4

Describe field as location of research

Answer 4

Natural setting outside lab. E.g. schools, hospitals, shops. Nearly all research methods can be carried out

Question 5

Evaluate field as research location

Answer 5

+ high ecological validity, can research lots of topics, findings more likely to reflect real life.
- lower internal validity due to lack of control over variable

Question 6

Describe online as location of research

Answer 6

Internet as a tool to conduct psychological research. Can observe new behaviours online as well as traditional psychological topics more efficiently and on larger scale. E.g. surveys and experiments

Question 7

Evaluate online as research location

Answer 7

+ can access diverse and large samples, data collected electronically so easy to analyse and replicate
- ethical issues due to lack of informed consent and participant identity, may not be honest so data not valid