Local Print and Online

Question 1

Are we proven and trusted?

Answer 1

We’ve been delivering local audiences and results for our customers since 1890.

We’ve worked with clients of all sizes in multiple markets.

Question 2

Are we the expert?

Answer 2

We have have top talent with a wide variety of skill sets and experience.

We leverage national scale to understand trends and act on “big data” in concert with our local approach.

Question 3

We are data and ___________ focused.

Answer 3

ROI

Question 4

Clicks and impressions aren’t enough. We help you understand results and tie it to actual ___________.

Answer 4

ROI

Question 5

We have large amounts of ___________ about local consumers through our consumers, websites, and apps.

Answer 5

data

Question 6

We help our client make sense of, and use, all of the latest ___________ based tactics.

Answer 6

data

Question 7

T/F We aren’t just another media source. What are our best service attributes?

Answer 7

• High quality
• engaging creative
• data based media planning and purchasing
• execution and analysis
• High touch, hands on, local contact

Question 8

T/F Males monetize at a higher rate.

Answer 8

False

Women are more willing to spend and are more likely to be the decision makers.

Question 9

T/F Older/Female audiences tend to be more valuable.

Answer 9

True

Question 10

T/F Older audiences tend to have lower frequencies online.

Answer 10

True

Question 11

Who are our readers?

Answer 11

Higher median income
Likely a college graduate
Tend to have children living at home

Question 12

What do we offer in print?

Answer 12

Front page sticky-note
Front page strip ad
Run of paper print ads (full and half pages etc.-color)

Question 13

List our high impact ad units.

Answer 13

Home page take over (skins, banner, and big ad)
Mobile interstitial
Gravity/interstitial (site)
Sliding billboard (expanding pencil ad)

Question 14

High impacts ads are more likely to drive consumer actions beyond the click, such as __________.

Answer 14

social sharing
Personal recommendations
shopping behaviors
ad recognition
brand recognition

Question 15

Local Print and Online.

High impact ads on our website are a key differentiator because you ONLY these through us and they reach our __________.

Answer 15

large and affluent audiences

They can become more effective - especially if accompanied with a well thought out retargeting strategy.

Question 16

Gravity High Impact - Prominent one page take-over to generate __________ for your advertiser at high high CPM rates.

Answer 16

premium placing

Question 17

Our gravity interstitial ad slot supports __________.

Answer 17

video, rich media, or static images.

It’s similar to the slot the runs in USA Today.

Question 18

What are the gravity ad recommendations:

Answer 18

Book ad for a 24-hour period. Ad will serve on every single page load and diminishes readers experience on our site.

Geo-target

Apply frequency cap. Serves one impression per user over a 24 hour period to maintain CPM integrity and user experience.

Book to both desktop and mobile.

If selling by day, look at average unique visitors.

Question 19

Prominent under-article video placement that supports YouTube video formats in addition to other video types is call a __________.

Answer 19

In-View Video ad (under article ad)

Question 20

Where are In-View Video Ads positioned?

Answer 20

Under the article, below comments. Will only load if that portion of the page is viewable in the browser.

Replaces other non-locally sold units.

Question 21

T/F With mobile display, the ad can link to app an download page.

Answer 21

True

Question 22

Let Amplified deliver your message to reach your local target markets with ___________.

Answer 22

purchasing power

Question 23

T/F Interstitial ads are not available on mobile.

Answer 23

False

It is recommended to run a gravity interstitial on both desktop and mobile.

Question 24

High impact ads’ large real estate and interactive features easily lend themselves to __________.

Answer 24

clicks, interactions, and engagement

Question 24

High impact formats deliver greater unaided __________.

Answer 24

brand recall

Question 24

T/F High impact ads are more likely to drive consumer action beyond the click, such as social sharing, personal recommendations, shopping behaviors, ad recognition, and brand recognition.

Answer 24

True

Question 25

Interstitial ads can become more effective - especially if accompanied with a well thought out __________.

Answer 25

retargeting strategy

Question 26

Interstitial slot supports __________.

Answer 26

Video, rich media, or static images.