Local Print and Online Flashcards
Are we proven and trusted?
We’ve been delivering local audiences and results for our customers since 1890.
We’ve worked with clients of all sizes in multiple markets.
Are we the expert?
We have have top talent with a wide variety of skill sets and experience.
We leverage national scale to understand trends and act on “big data” in concert with our local approach.
We are data and ___________ focused.
ROI
Clicks and impressions aren’t enough. We help you understand results and tie it to actual ___________.
ROI
We have large amounts of ___________ about local consumers through our consumers, websites, and apps.
data
We help our client make sense of, and use, all of the latest ___________ based tactics.
data
T/F We aren’t just another media source. What are our best service attributes?
- High quality
- engaging creative
- data based media planning and purchasing
- execution and analysis
- High touch, hands on, local contact
T/F Males monetize at a higher rate.
False
Women are more willing to spend and are more likely to be the decision makers.
T/F Older/Female audiences tend to be more valuable.
True
T/F Older audiences tend to have lower frequencies online.
True
Who are our readers?
Higher median income
Likely a college graduate
Tend to have children living at home
What do we offer in print?
Front page sticky-note
Front page strip ad
Run of paper print ads (full and half pages etc.-color)
List our high impact ad units.
Home page take over (skins, banner, and big ad) Mobile interstitial Gravity/interstitial (site) Sliding billboard (expanding pencil ad)
High impacts ads are more likely to drive consumer actions beyond the click, such as __________.
social sharing Personal recommendations shopping behaviors ad recognition brand recognition
Local Print and Online.
High impact ads on our website are a key differentiator because you ONLY these through us and they reach our __________.
large and affluent audiences
They can become more effective - especially if accompanied with a well thought out retargeting strategy.
Gravity High Impact - Prominent one page take-over to generate __________ for your advertiser at high high CPM rates.
premium placing
Our gravity interstitial ad slot supports __________.
video, rich media, or static images.
It’s similar to the slot the runs in USA Today.
What are the gravity ad recommendations:
Book ad for a 24-hour period. Ad will serve on every single page load and diminishes readers experience on our site.
Geo-target
Apply frequency cap. Serves one impression per user over a 24 hour period to maintain CPM integrity and user experience.
Book to both desktop and mobile.
If selling by day, look at average unique visitors.
Prominent under-article video placement that supports YouTube video formats in addition to other video types is call a __________.
In-View Video ad (under article ad)
Where are In-View Video Ads positioned?
Under the article, below comments. Will only load if that portion of the page is viewable in the browser.
Replaces other non-locally sold units.
T/F With mobile display, the ad can link to app an download page.
True
Let Amplified deliver your message to reach your local target markets with ___________.
purchasing power
T/F Interstitial ads are not available on mobile.
False
It is recommended to run a gravity interstitial on both desktop and mobile.
High impact ads’ large real estate and interactive features easily lend themselves to __________.
clicks, interactions, and engagement
High impact formats deliver greater unaided __________.
brand recall
T/F High impact ads are more likely to drive consumer action beyond the click, such as social sharing, personal recommendations, shopping behaviors, ad recognition, and brand recognition.
True
Interstitial ads can become more effective - especially if accompanied with a well thought out __________.
retargeting strategy
Interstitial slot supports __________.
Video, rich media, or static images.
