High-End Web Design & Development

Question 1

What time of day are consumers researching products and services the most by mobile?

A. During commute
B. Work hours / in the office
C. Evenings
D. Weekends

Answer 1

C. Evenings

Mobile: 42%, 69%, 73%, 51%
Tablet: 30%, 71%, 82%, 64%

Note: Mobile now exceeds PC, the biggest shift since the Internet began.

Question 2

78% of __________ searches end up in offline purchases.

Answer 2

local-mobile

Question 3

eCommerce accounted for just 5.2% of total retail spending in the U.S. __________ commerce will a lung for 25% of overall eCommerce by 2017.

Answer 3

Mobile

Question 4

As of April 21, 2015 Google began factoring in mobile friendly into __________.

Answer 4

search ranking

Question 5

Rank in order of importance in terms of digital footprint: online video, email, search, display, website social, mobile.

Answer 5

Website, mobile, display, search, video, social, email.

Question 6

The web has a ___________ reach.

A. Wide
B. Narrow

Answer 6

A. Wide

Question 7

Your website is the __________ of your company’s online presence.

A. center
B. starting point

Answer 7

A. center

Question 8

__________ visibility is one major factor that makes having a website important.

A. Increasing
B. Decreasing

Answer 8

A. Increasing

Question 9

T/F

Even if people have heard about your company, they may want to carry out research online first, before leaving the house.

Answer 9

True

Question 10

Which four factors are of importance in having a website?

A. Low-cost advertising
B. Visibility
C. Impressing your friends
D. Accessibility
E. Maintaining Status-quo
F. Sales

Answer 10

A, B, D, F

Question 11

Make a good first impression online with a __________ website.

Answer 11

professional