Content Marketing

Question 1

__________ is the strategic marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly define audience.

Answer 1

Content marketing

Has the objective of driving profitable customer action by changing or enhancing consumer behavior.

Question 2

Content marketing is an ongoing process that is best integrated into an overall marketing strategy. It focuses on __________, not renting it.

Answer 2

owning media

The brand owns the media. It’s an asset

Question 3

Native advertising is “__________”. Brands pay for the placement of content on platforms outside their own media.

Answer 3

pay-to-play

Question 4

T/F

Usually information based - Native advertising content is useful, interesting, and highly targeted to a specific audience. In all likelihood, it’s not a traditional advertisement directly promoting the company’s product or service.

Answer 4

True

Question 5

T/F

In both native advertising and content marketing the information is usually highly targeted and positioned as valuable. But in content marketing you are renting someone else’s content distribution platform, except you aren’t pimping a product or service.

Answer 5

False.

In content marketing the brand owns the media and distributes it though it’s own or other unpaid platform. The correct answer is native advertising.

Native advertising is one way content marketers can distribute their content.

Question 6

T/F

The user experience is disrupted with native advertising because it is delivered in a way that impedes the user’s normal behavior in that particular channel.

Answer 6

False.

Native advertising offers helpful information in a format similar to the other content on the site so users engage with it more than with, say, a banner ad. (This is good for advertisers, and if the content is truly useful, good for consumers.)

Question 7

If you pay for placement, it’s __________.

Answer 7

Advertising

Question 8

If you pay for placement of valuable, relevant content in a format similar to the third party advertisers site, it’s __________.

Answer 8

native advertising.

Question 9

If you don’t pay for placement, the content is __________.

Answer 9

not advertising.

Question 10

If you don’t pay for placement and the content is valuable and relevant, designed to attract a clearly defined audience, and posted on your own or other unpaid platform, it’s __________.

Answer 10

content marketing

If you don’t have an audience that is subscribed to receive your content, you should look into paid media as a way to reach a targeted audience.