Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Digital Media Solutions > Lee Competitive Landscape > Flashcards

Lee Competitive Landscape Flashcards

1
Q

SMB advertisers consistently report that they buy and judge media based on __________.

A

Performance

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Amplified is: A flexible, __________ digital product mix for all businesses

A

results-focused

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Amplified is: Strong position with local merchants as the trusted __________ for their business.

A

results-delivered marketing solution

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Amplified: Includes a customer-facing “engagement dashboard” designed to __________.

A

demonstrate ROI

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Amplified is: Offered by consultative Sales Professionals focused on __________.

A

helping our client grow their business.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Online marketing, starts with a business’ __________; but that is no longer enough to drive marketing results.

A

presence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

A strong marketing message must be distributed across __________. Our programs cast a wide net for advertisers, allowing them to reach customers where ever they may be looking.

A

web, mobile, and social

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Marketing isn’t “one and done”. You must continually refine your __________ and __________ based on what is and isn’t working.

A

message and approach

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

With competitive choices, tight marketing budgets and a more educated business owner… Marketing agencies must provide __________ and __________ of doing business together.

A

transparent reporting and demonstrate the value

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

2015 U.S. Digital Media Usage

Desktop Internet and social network usage has __________ in the U.S.

A

plateaued

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Digital momentum has moved to __________.

A

mobile

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How many internet users are there?

A

259 million

Up 2.5% from 2014

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

While overall growth of Facebook slows, increasing only 2.9% in 2015, the site nonetheless leads the __________.

A

US social network market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

In terms of mobile, __________ will access Facebook through their device.

A

47.8%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

How many social network users are there?

A

179 million

Up 3.7% from 2014

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

How many Facebook users are there?

A

156 million

Up 2.9% from 2014

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

How many Instagram users are there?

A

60 million

Up 14.8% from 2014

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

How many Twitter users are there?

A

52 million

Up 9.4% from 2014

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Mobile usage growing substantially at __________%.

A

14%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

__________% of mobile phone users will access their Twitter account at least once per month.

A

18%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

How many mobile phone internet users are there?

A

187 million

Up 11.2% from 2014

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

How many mobile social network users are there?

A

150 million

Up 9.6% from 2014

23
Q

How many mobile phone Facebook users are there?

A

123 million

Up 9.6% from 2014

24
Q

How many mobile phone Twitter users are there?

A

46 million

Up 13.9% from 2014

25
Q

How many people live in the U.S.?

A

318 million

26
Q

Why Marketers are Spending on Mobile.

We expect 73% of phone users to use their device to access the Internet at least __________/month.

A

1x

27
Q

Mix and match.

37% of mobile users
65% of mobile users
40% of mobile users

Listen to music
Watch video
Play games

A

65% play games
40% watch video
37% listen to music

28
Q

How many smartphone users are there?

A

184 million. 98% are mobile internet users.

Up 11.5% from 2014

29
Q

Name the 15 products that we offer.

A 
Website (Landing page)
Mobile
Display
Search (SEM)
Video
Social
Email
Print
Reputation management
SEO
Maps placement
Facebook ads
Reverse Proxy Tracking
Call tracking Lines
Online Reporting Access
30
Q

Name our nine main competitors.

A 
ReachLocal
Local Edge (A Hearst media services company)
Hibu (Formerly Yell Group, publisher of YellowBook)
Propel (Subsidiary of Gatehouse Media)
Yodle
Choozle
Deluxe Corp
Yelp
Smart Reach Digital
31
Q

Who else is selling in your market?

A

Billboard
Radio
TV
Print

32
Q

Competitor Profile

According to the ReachLocal” landing page:

An integrated marketing stack that features online ads, SEO, a smart website, and lead management software allows a company to get more __________.

A

Visits, calls, and customers

33
Q

T/F Digital marketing changes improve your bottom line.

A

True. (Example: discovery phase; 3,500 visitors/month > contact phase; 246 contacts > 62 leads > selection phase; 19 customers.)

34
Q

Competitive Profile

“ReachLocal”

Provides Search Engine Marketing

  • Presence
  • Call tracking
  • Engagement Summary: impressions, visits, calls, emails and web events.
  • Closer look at conversion data, ability to filter and sort

Do we offer this?

A

Yes

35
Q

Competitive Profile - “Reach Local”

Makes SEM easy to understand and comfortable to use.

Sales channel - most effective marketing tool

  • Has intense interests in the goals of their client.
  • Weekly call to check in regardless of contract level.
  • Advise clients on website improvements or changes.

Do we do this?

A

Yes. Reach local also has a technology platform designed to make it hard for an advertiser to move from ReachLocal to another marketing service. In contrast we offer assets to advertiser should they decide to switch.

36
Q

1 goal is to provide __________ to advertisers.

Competitive Profile: “Local Edge”

A

cost-effective leads

37
Q

Competitive Profile: Hibu or Yell

Transforming - print & online advertising solutions to digital marketing services.

What don’t they do?

A

Does not do maps placement, Facebook ads, reverse proxy tracking.

38
Q

Top to bottom - What are the four stages of the purchase funnel?

A

Awareness
Consideration
Action
Advocacy

39
Q

What parts of the media mix help to “Create brand awareness & Communicate value proposition”?

A

Display / Social media

40
Q

How can an advertiser be present when consumers do their homework?

A

Search
Website
Targeted display
Targeted email

41
Q

How can an advertiser deliver a strong call to action?

A

Website
Display
Social Commerce

42
Q

How can an advertiser retain customers & leverage for referrals?

A

Social media

43
Q

Put together the right pieces of a marketing program that keeps the consumer with your advertising client throughout the ___________.

A

Decision funnel

44
Q

Positive outcome =

A

Return on investment and customer growth

45
Q

We offer a presence in ___________.

A

Web
Mobile
Social
Print

46
Q

Be where consumers are ___________.

A

looking for businesses.

47
Q

Analytics: Use ___________ to manage the best results.

A

facts and data

48
Q

What are we selling?

A

Results

49
Q

What 3 marketing methods reinforce the marketing message and lead to a higher level of engagement?

A

Display, search, and social media.

50
Q

Consumers who see a business across multiple ads are more likely to ___________.

A

buy

We see and 83% lift in conversion rates.

51
Q

What are the four responses to an online ad?

A

9% Investigate product, brand, or company, through social media or message boards.

21% Type the company web address into browser and navigate to the site.

27% Search for the product, brand or company using a search engine.

31% Click the ad itself.

52
Q

Consumers who interact with Display are more likely to also ___________.

A

search

53
Q

T/F Social media = referral, word of mouth

A

True

38 million people, ages 13 to 80, said social media influences their purchasing decisions.

54
Q

Social media

A

Discover new brands or products through social media (23M people)

Learn about unfamiliar brands or products. (23M people)

Are strongly influenced in their purchase decisions by opinions in social media. (18M people)

Refer to social media before making purchase decisions. (15M people)

Digital Media Solutions (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions