lo5 Flashcards
types of business communication
advertising
presnetations
emails
web sites
social media
agendas
packaging
brochures
press release
what characteristics inform the design of business communication
purpose
audience
content
business function
available resources
what does it mean by audience
who you are aiming it to
what can the audince be
internal
external
what does it mean by purpose
what is the intention
what types of communication can be used when your informing customers
posters
websites
leaflets through doors
emails
letters
conference
meeting
what types of communication can be used when your informing shareholders
report
meeting
email
letter
what types of communication can be used when youre informing supplier
email
meeting
letter
what types of communication can be used when youre informing workers
emails
letters
meetings
text
face-to-face
what types of communication can be used when youre persuading customers
websites
text
leaflets
emails
what types of communication can be used when youre thanking workers
poster / notice
letter
email
what types of communication can be used when youre thanking customers
email
letters
leaflets
social media
face-to-face
what types of communication can be used when youre dealing with customer complaints
emails
meetings
face-to-face
what will the purpose of the communication affect
tone
what does the content of communication affect
method of communication
what does the business function affect communication
the design
how does available resources affect communications
quality
quantity
what does resources include
funding
skills
knowledge
number of staff
what does the quality of paper do for a business
creates a good impression
what are the disadvantages of good quality paper
costs more
why should a business print in color
makes graphs easier to interpret
makes communication more effective
what are the disadvantages of hard copies
take up space
expensive to produce
what is the advantage of hard copies
useful in training sessions
what is the best way to store confidential info
electronically
what are consumables
office supplies
e.g. pens, paper
what does timescales mean
how much time does the busienss have to send the communication
what are characteristics of busuness communcation design that have an impact on the use of resources
quality of paper / card
colour / black and white printing
hard copy / electronic
cost of consumables
ease / cost of distribution
timescales
what are letters used for
formal situations
when can you use ‘your sinserly’ in a letter
when the recipent is names
if you start the letter starts with dear sir / mam what do you sign off with
yours faithfully
what is the structure of a report
title
intro
body
conclusion
recommendations
appendix and reference
when are reports used
when detailed information needs to be presented
when will notices be used
internal method of communication
what are examples of verbal communication
telephone
message
face to face
what are electronic communication
what are examples of marketing documentation
business cards
press release
promotional literature
questionaire
data collection sheet
what should a business card include
phone number
website
business name
person position
address
persons name
what service they provide
what is a press release
used when a business wants to make an announcment to the media
what should be in a press release
title ‘ press release’
send date
attention capturing headline
introductory paragraph, then next paragraph has more detail
quotes
finish with the word END
what does promotional literature include
annual reports
brochures
leaflets
what should promotional literature be
professional
informative
what should a data collection sheet include
title
forename
surname
phone number
work email
what are examples of recruitment documentation
job description
person specification
job advertisement
application form
what does a job description do
summarise the task of a job title
states the persons line manager and anyone reporting to that role
what does a job description include
title
contract type
location
description of business
purpose of job
main tasks
hours of work
pay and benefits
lines of reporting
responsible to
responsible for
what does a person specification do
talks about the person they want
what does a person specification require
education background
skills and comperencies
work experience
what does a person specification include
department
job title
vacancy no.
attainments
competency profile
special apitudes
disposition
what does a job advertisement include
company logo
company name
job title
contact detials for business
location
full time / part time
temporary / permanent
salary details
qualifications and experience required
web address
start dates for job
how to apple
reply by date
what must an application form be
straight forward
5.4
How do you write a questionnaire (e-scooter)
Intro
Age question
Question on gender
Question to find out why they don’t use e-scooter
Question to find out ways to encourage use/appeal to people
At least on question allowing qualitative data to be collected
At least six questions
Business name
