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Business - Unit 2 > lo5 > Flashcards

lo5 Flashcards

1
Q

types of business communication

A

advertising
presnetations
emails
web sites
social media
agendas
packaging
brochures
press release

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2
Q

what characteristics inform the design of business communication

A

purpose
audience
content
business function
available resources

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3
Q

what does it mean by audience

A

who you are aiming it to

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4
Q

what can the audince be

A

internal
external

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5
Q

what does it mean by purpose

A

what is the intention

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6
Q

what types of communication can be used when your informing customers

A

posters
websites
leaflets through doors
emails
letters
conference
meeting

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7
Q

what types of communication can be used when your informing shareholders

A

report
meeting
email
letter

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8
Q

what types of communication can be used when youre informing supplier

A

email
meeting
letter

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9
Q

what types of communication can be used when youre informing workers

A

emails
letters
meetings
text
face-to-face

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10
Q

what types of communication can be used when youre persuading customers

A

websites
text
leaflets
emails

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11
Q

what types of communication can be used when youre thanking workers

A

poster / notice
letter
email

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12
Q

what types of communication can be used when youre thanking customers

A

email
letters
leaflets
social media
face-to-face

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13
Q

what types of communication can be used when youre dealing with customer complaints

A

emails
meetings
face-to-face

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14
Q

what will the purpose of the communication affect

A

tone

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15
Q

what does the content of communication affect

A

method of communication

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16
Q

what does the business function affect communication

A

the design

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17
Q

how does available resources affect communications

A

quality
quantity

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18
Q

what does resources include

A

funding
skills
knowledge
number of staff

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19
Q

what does the quality of paper do for a business

A

creates a good impression

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20
Q

what are the disadvantages of good quality paper

A

costs more

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21
Q

why should a business print in color

A

makes graphs easier to interpret
makes communication more effective

22
Q

what are the disadvantages of hard copies

A

take up space
expensive to produce

23
Q

what is the advantage of hard copies

A

useful in training sessions

24
Q

what is the best way to store confidential info

A

electronically

25
Q

what are consumables

A

office supplies
e.g. pens, paper

26
Q

what does timescales mean

A

how much time does the busienss have to send the communication

27
Q

what are characteristics of busuness communcation design that have an impact on the use of resources

A

quality of paper / card
colour / black and white printing
hard copy / electronic
cost of consumables
ease / cost of distribution
timescales

28
Q

what are letters used for

A

formal situations

29
Q

when can you use ‘your sinserly’ in a letter

A

when the recipent is names

30
Q

if you start the letter starts with dear sir / mam what do you sign off with

A

yours faithfully

31
Q

what is the structure of a report

A

title
intro
body
conclusion
recommendations
appendix and reference

32
Q

when are reports used

A

when detailed information needs to be presented

33
Q

when will notices be used

A

internal method of communication

34
Q

what are examples of verbal communication

A

telephone
message
face to face

35
Q

what are electronic communication

A

email

36
Q

what are examples of marketing documentation

A

business cards
press release
promotional literature
questionaire
data collection sheet

37
Q

what should a business card include

A

phone number
website
business name
person position
address
persons name
what service they provide

38
Q

what is a press release

A

used when a business wants to make an announcment to the media

39
Q

what should be in a press release

A

title ‘ press release’
send date
attention capturing headline
introductory paragraph, then next paragraph has more detail
quotes
finish with the word END

40
Q

what does promotional literature include

A

annual reports
brochures
leaflets

41
Q

what should promotional literature be

A

professional
informative

42
Q

what should a data collection sheet include

A

title
forename
surname
phone number
work email

43
Q

what are examples of recruitment documentation

A

job description
person specification
job advertisement
application form

44
Q

what does a job description do

A

summarise the task of a job title
states the persons line manager and anyone reporting to that role

45
Q

what does a job description include

A

title
contract type
location
description of business
purpose of job
main tasks
hours of work
pay and benefits
lines of reporting
responsible to
responsible for

46
Q

what does a person specification do

A

talks about the person they want

47
Q

what does a person specification require

A

education background
skills and comperencies
work experience

48
Q

what does a person specification include

A

department
job title
vacancy no.
attainments
competency profile
special apitudes
disposition

49
Q

what does a job advertisement include

A

company logo
company name
job title
contact detials for business
location
full time / part time
temporary / permanent
salary details
qualifications and experience required
web address
start dates for job
how to apple
reply by date

50
Q

what must an application form be

A

straight forward

51
Q

5.4

A
52
Q

How do you write a questionnaire (e-scooter)

A

Intro
Age question
Question on gender
Question to find out why they don’t use e-scooter
Question to find out ways to encourage use/appeal to people
At least on question allowing qualitative data to be collected
At least six questions
Business name

Business - Unit 2 (5 decks)

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