List: 3 Flashcards
Persona
the character created or adopted by the rhetorician when he/she writes, speaks, or presents.
Warrant
unstated assumptions or underlying beliefs shared by the speaker and the audience. Explicitly stated, or implied, the warrant establishes common ground and helps to ensure reliability of the claim.
Colloquial Language/Colloquialism
Informalities in ordinary speech or writing widely used in a particular region. Creates a local color and provides an informal, conversational, or familiar tone. bloke, lad, chap, guy, fella, dude, bro, brah, homeboy, . .
Conceit
A fanciful poetic expression or ingenious comparison, usually elaborate or exaggerated. Example - “My mistress’ eyes are nothing like the sun.” (Shakespearean sonnet)
Connotation
The non literal, implied, or suggested meaning of a word based on its associated images. Example – A stubborn person may be described as “strong willed” or “pig headed.” Strong willed = admiration of them, pig headed = frustration working with them.
Denotation
The strict, literal, dictionary definition of the word.
Diction
Refers to the writer’s word choice, contributes to style, tone, and meaning. (Formal, Informal, Colloquial, Slang) or (High/Elevated, Middle, Informal) Poetic?
Didactic Language
Writing whose purpose is to instruct or to teach. A didactic work is usually formal and focuses on moral or ethical principles.
Syntax
The way an author chooses to join words into phrases, clauses, and sentences—sentence patterns. The rules of sentence structure.
Homily
A sermon, especially intended to edify an audience on a practical matter, not necessarily theological.
Invective
Emotionally violent, verbal denunciation or attack using strong language; suggests one is merely being abusive, not making logical or valid points.
Metonymy
A figure of speech using substitution in which a word is used for a concept or associated object/idea. Example - A news release claims “the White House declared” rather than “the President declared” is using metonymy. (crown = royalty, sweat = hard work)
Paradox
A statement that appears to be self-contradictory or opposed to common sense, but upon closer inspection contains some degree of truth or validity. Example - Everyone is completely unique, just like everyone else.
Parallelism
Refers to the grammatical or rhetorical framing of words, phrases, sentences, or paragraphs. Example - “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” The effects of parallelism are numerous, but frequently, they act as an organizing force to attract the reader’s attention, add emphasis and organization, or simply provide a musical rhythm
Pedantic Language
Words, phrases, or a general tone that is overly scholarly, academic, or bookish.