Liking and Value with Sexual Strategies

Question 1

marketing actions study

Answer 1

marketing actions can module neural representations of experienced pleasantness, for ex raising a price can make the wine seem tastier, even if its no different than a cheap wine

Question 2

effects of facial similarity

Answer 2

people tend to like people with a similar face as them

Question 3

effects of facial judgements on candidate preferences

Answer 3

morphing an experimenters face to a political candidate made them like the candidate more

Question 4

mere exposure effect

Answer 4

lots of exposure/what is familiar is more liked

Question 5

Sexual Strategies Theory (SST)

Answer 5

theory of men to seek out fertile partners whilst women seek out a helpful partner for reproduction in future

Question 6

gametes

Answer 6

sperm and egg

Question 7

parental investment and mating strategies

Answer 7

men tend to look for low waist to hip ratio, and large breasts as it can be an indication of high reproduction potential in women.

Question 8

evolutionary theory of female attractiveness

Answer 8

linked with reproductive value and attractiveness, for ex. full lips, clear skin, feminine voice, symmetry, long lustrous hair etc

Question 9

super stimulus

Answer 9

the exaggerated stimulus which elicits a response more strongly than the original stimulus

Question 10

age preferences across culture

Answer 10

men prefer younger while women prefer older

Question 11

variability of virginity concerns

Answer 11

more importance in virginity from men, Western countries care less

Question 12

sexual selection

Answer 12

appearing nicely and competing for attention and attraction

Question 13

resource security and breast size preferences