Liking and Value Flashcards
Arousal, affect, appraisal (The 3 A’s of emotion)
arousal - physical component of emotion
affect - experience of emotion/what it feels like
appraisal - what caused the emotion
Misattribution of arousal
incorrectly identifying the source of emotional arousal
Wobbly footbridge study
interviewer asks men to complete a questionnaire on a wobbly bridge or stable bridge, seeing if their answers were different depending on if the interviewer is a man or woman.
- the men who met the woman were more likely to call her back
power of the color red
in a study, women behind a red background were seen as more attractive, because what stands out can be seen as more responsive or unique
power of uncertainty (Whitchurch article)
uncertain of an outcome makes you think more about it (appraisal)
Phineas Gage
railroad spike going through his prefrontal cortex (PFC), changing his personality from hardworking to impulsive
PFC
pre frontal cortex - responsible for cognitive and emotional processes
PFC effects of damage
can change the way you judge in a social context and way you behave
PFC flat affect
dulled emotional responses from damage in the PFC
PFC affective cues
cues that indicate if a situation is bad or not
Iowa Gambling Task
unconsciously, participants automatically prefer a good deck. however, pfc patients failed to switch to a good deck, or are delayed
vmPFC (medial OFC)
where meaning and value related processes converge
representation of value in the brain
determining value requires integrating many factors into a common currency
shock value study
study on students of how much they would need to pay them to be shocked. when value outweighed cost, vmPFC was more active
interpersonal attraction and what influences it
the strength of our liking or loving for another person. physical attractiveness can influence i t
typical preferences for facial features
both men and women prefer youthful characteristics, including large round eyes, small nose and chin, prominent cheekbones, large forehead, symmetrical, or healthy
preferences for thinness
prefer those that are physically fit
romantic partner preferences and gender differences
kindness, humor, dependability, intelligence, and sociability. women are relatively more interested in social status. men are more interested in young age, low waist to hip ratio, and more willing to casual sex
physical attractiveness stereotype
the tendency to percieve attractive people as having positive characteristics, such as sociability and competence
significance of similarity
similarity makes things easier and reinforcing as you like the same things.
proximity
being around another person also increases liking, as people tend to become better acquainted with and more fond of each other in social situations
mere exposure
tendency to prefer stimuli that we have seen frequently
mood
experiencing positive affect when we like someone. this can influence the other person to like the other due to constant positivity
passionate love