Liking and Value Flashcards
Arousal, affect, appraisal (The 3 A’s of emotion)
arousal - physical component of emotion
affect - experience of emotion/what it feels like
appraisal - what caused the emotion
Misattribution of arousal
incorrectly identifying the source of emotional arousal
Wobbly footbridge study
interviewer asks men to complete a questionnaire on a wobbly bridge or stable bridge, seeing if their answers were different depending on if the interviewer is a man or woman.
- the men who met the woman were more likely to call her back
power of the color red
in a study, women behind a red background were seen as more attractive, because what stands out can be seen as more responsive or unique
power of uncertainty (Whitchurch article)
uncertain of an outcome makes you think more about it (appraisal)
Phineas Gage
railroad spike going through his prefrontal cortex (PFC), changing his personality from hardworking to impulsive
PFC
pre frontal cortex - responsible for cognitive and emotional processes
PFC effects of damage
can change the way you judge in a social context and way you behave
PFC flat affect
dulled emotional responses from damage in the PFC
PFC affective cues
cues that indicate if a situation is bad or not
Iowa Gambling Task
unconsciously, participants automatically prefer a good deck. however, pfc patients failed to switch to a good deck, or are delayed
vmPFC (medial OFC)
where meaning and value related processes converge
representation of value in the brain
determining value requires integrating many factors into a common currency
shock value study
study on students of how much they would need to pay them to be shocked. when value outweighed cost, vmPFC was more active
interpersonal attraction and what influences it
the strength of our liking or loving for another person. physical attractiveness can influence i t