Lesson 7 - Implementation

Question 1

Theory of Diffusion of Innovation

Answer 1

How people star using new technological devices? According to this theory, there are 5 types of people: innovators (2.5% - first of having this technology), early adopters (13.5% - the device is starting to be known around the world and they decide to have this new technology), early majority (34% - first half of the majority), late majority (34% - second half of the majority) and finally laggards (16% - in this group we can count on parents, grandparents, etc.).

Question 2

Theory: Tech Acceptance Model; Why do we start using new technology?

Answer 2

At first you question “what is a smartphone” (external variable), for example; then you can have difficulties using it (perceived ease of use), but this step doesn’t have to happen always, so if this is not your case, you have a knowledge about the new device (perceived usefulness); next step / question you think is “is it really useful for me?” (attitude toward use) and if your answer is yes, you get interested in using this new device (behavioural intention to use it), so finally you get the smartphone and start using it (Davis, 1989).

Question 3

What is implementation?

Answer 3

The process of several activities and measures required to shape and establish a change

Question 4

Why is implementation so important?

Answer 4

• Innovating
• Possible dificulties when inducing a change
• Fear (everything is online)
• Hope (hope gives people energy)
• Ownership (leads to extrinsic motivation instead of instrinsic motivation)
• Continuity (if something wait too long, people change their mind)

Question 5

Phases of Implementation

Answer 5

1. • Vision & strategy (why do we do it? possibilities? goals?)
2. • Planning (que necesitamos? quién está/debe estar involucrado? specific goals, etc)
3. • Development (Act as planned, technology, ethical issues, INTRODUCING THE INTERVENTION TO CLIENTS)
4. • Execution & Evaluation (is intervention working as planned? evaluation time)
5. • Standardisation & upscaling (normalización y exclusividad - estructura, control, duración etc).