lesson 7 Flashcards
What is Email Marketing?
A form of direct marketing that uses electronic mail as a means of communicating to an audience.
What are the main objectives of Email Marketing?
- Acquire new customers
- Convince current customers to perform an action
- Build loyalty by enhancing the relationship with current or previous customers
Why is Email Marketing important?
- Lead generation
- Timeliness
- Cost-effectiveness
What is the importance of data collection in Email Marketing?
It provides insights and information required for personalisation.
What are the types of emails used in Email Marketing?
Various types, including promotional emails, newsletters, and transactional emails.
Fill in the blank: Emails are a good way to reach a large group of _______.
[customers]
What are the five factors for developing effective emails?
- Personalisation
- Relevance
- Timing
- Clear call to action
- Engaging content
True or False: Email marketing is dead.
False
What is the role of segmentation in Email Marketing?
It enables targeted content to reach the right person at the right time.
What are the three types of important information for data collection?
- Demographic
- Preferences
- Buying habits
What is the significance of using customers’ names in emails?
It helps to build a relationship and engage the customer.
What is a common use of geographical location data in emails?
To deliver in-store promotional offers at relevant locations.
What is the benefit of sending birthday emails?
To provide special offers or a complimentary product on their special day.
Fill in the blank: Personalisation is important in email marketing because readers need to feel that the email is _______.
[custom-made for them]
What are upsells and cross-sells in Email Marketing?
- Upsells: Offering an upgrade of a product previously bought
- Cross-sells: Offering a related product to one previously purchased
How effective is email compared to social media for customer acquisition?
Email is 40X more effective than Facebook and Twitter for customer acquisition.
What is the key to using emails to successfully drive sales from current customers?
To segment the customer database correctly.
What can be done to keep potential customers engaged in a B2B environment?
Continue sending information to leads until they become current customers.
What are the key components of building a long-term relationship with customers through Email Marketing?
- Regular emails
- High relevance or interest in the content
What are the benefits of using email as a marketing channel?
It builds authentic connections and allows for immediate communication.
What tools can help in building, planning, and measuring emails?
Software tools like MailChimp.
What is the immediate effect of sending emails?
Delivery of emails is almost instantaneous.
What is a ‘member-get-member’ program?
A referral program to generate new customers.
True or False: Email marketing requires significant advertising fees.
False
What are some common demographic data collected for Email Marketing?
- Name
- Geographical location
- Birthday
Fill in the blank: Preferences in data collection can change and become _______.
[irrelevant over time]
What should marketers do to ensure preferences are up to date?
Prompt users to update their preferences.
What are preferences in marketing?
Interests, favourite brands, and favourite products
Preferences can change over time and may become irrelevant.
Why is it important to prompt users to update their preferences?
To ensure that the data remains relevant and useful for marketing efforts.
What is one useful type of Buying Habit information for marketers?
Transaction History
It helps in selecting the right products to recommend.
How does transaction frequency inform marketers?
It indicates how likely a customer will make another purchase.
What is necessary for effective email marketing?
Personalization
Personalization improves customer experience and engagement.
What percentage can personalized email messages improve click-through rates?
14%
Personalized emails also deliver 6X higher traction rates.
True or False: Emails with personalized subject lines are less likely to be opened.
False
They are 26% more likely to be opened.
What is the average boost in open rates from including a customer’s name in the email?
5.2%.
What are the six types of emails brands should consider?
- Welcome
- Promotional
- Special Occasions
- Post-Purchase
- Abandoned Cart
- Win-Back
What is the ideal timing for sending a welcome email?
Immediate or within 24 hours.
What do welcome emails remind new subscribers of?
That they have supplied their email addresses.
What do promotional emails often include to entice subscribers?
Discounts.
What is a key benefit of special occasion emails?
They build a personal connection while generating revenue.
How much higher are conversion rates for birthday emails compared to regular promotional emails?
481% higher.
What types of emails help strengthen relationships post-purchase?
- Shipping confirmation
- Order confirmation
- Product review
- Discounts for next purchase
What is the purpose of abandoned cart emails?
To remind subscribers to complete their purchase.
Why are win-back emails important?
They help re-engage customers who have stopped purchasing.
What is a crucial element of developing effective emails?
Capturing attention and getting opened.
What percentage of email recipients open emails based on the subject line alone?
35%.
What should be avoided in subject lines to prevent spam filters?
Spam triggers such as ‘SAVE’ or ‘CASH OUT’.
What is alt text in emails?
Alternative texts displayed with an image.
What can help recipients understand your message if images are blocked?
Adding alt texts to the images.
Why is A/B testing important in email marketing?
To identify which keywords and strategies work better.
What factors should be considered for optimal email send times?
- Customers’ online behavior
- A/B testing
- Tracking open and click-through rates
What varies across industries and geographical locations in email marketing?
Optimal send times
Optimal send times can significantly impact the effectiveness of email campaigns.
What is A/B testing?
A method of developing and comparing two versions of the same thing against each other to determine which version performs better
A/B testing helps in making data-driven decisions.
What does A/B testing help determine regarding email campaigns?
Which design is more intuitive and popular among the audience
It also helps in deciding which call-to-action button is more effective.
What are the key metrics to measure the success of an email?
- Delivery rate
- Open rate
- Click-through rate
Each metric provides insights into different aspects of email performance.
What does the open rate measure?
How many people actually opened your email
It is a good measure of the strength of your subject line.
What is the click-through rate?
Identifies if your audience actually took any action after they opened your email
An example is clicking on a link within the email to your webstore.
Fill in the blank: The _______ measures the number of subscribers your email was delivered to.
Delivery rate
What types of emails are commonly used in email marketing?
- Welcome
- Promotional
- Special Occasions
- Post-Purchase
- Abandoned Cart
- Win-Back
Each type serves a different purpose in customer engagement.
What is the significance of personalization in email marketing?
Enhances customer engagement and improves email performance
Personalization can lead to higher open and click rates.
True or False: Open rate is impacted by the subject line.
True
A compelling subject line can significantly increase open rates.
What is recommended when conducting A/B testing?
Create a different version from the original one, such as subject line, email copy, and scheduling, and only do A/B testing one at a time
This prevents complications and maintains consistency.
