Elements of ecommerce store Flashcards
What are the 5 stages of the consumer purchasing process?
- Problem Recognition
- Information Search
- Evaluation of Alternatives
- Purchase
- Post Purchase Evaluation
These stages outline how consumers make decisions when purchasing products.
What has significantly changed the consumer purchasing process?
- Greater Access to Information
- Improved Cost Efficiencies
- Faster Updates
Technology and computerized systems have enhanced the way consumers gather information and make purchases.
What is the importance of the eCommerce store in the consumer purchasing process?
It delivers relevant information, features, and functions to support the Consumer Purchasing Process.
Each stage of the purchasing process requires specific features from the eCommerce store.
Fill in the blank: The _______ is the portion of the webpage that is 100% visible without any scrolling required.
[Page Fold]
What does the Z-Pattern describe?
The route the human eye travels when scanning a webpage—left to right, top to bottom.
Understanding this pattern helps in designing effective web layouts.
List some key pages and functions of a consumer’s purchasing process in an eCommerce store.
- Home page
- Account setup
- Product Catalogue page/Product page
- Compare products
- Search function
- Shopping cart
- Payment system
Each function plays a crucial role in facilitating the purchasing process.
True or False: Consumers only go to eCommerce stores to make a purchase.
False
Consumers may visit eCommerce stores at various stages of their purchasing process.
What are the fundamental features and functions of an eCommerce store?
They include system functions that support business objectives and generate necessary information outputs.
Identifying these functions is essential for effective eCommerce store design.
What are some functions that can enhance a consumer’s purchasing experience?
- Customer Ratings
- Share with Friends on Social Media
- Product Review
These features help consumers make informed decisions.
What are the five fundamental design principles on eCommerce?
- Page Fold
- Z-Pattern
- F-Pattern
- Colour, Contrast and Whitespace
- Size, Shape and Proximity
Applying these principles can improve user experience on eCommerce websites.
What is the goal of placing important content above the page fold?
To ensure that visitors see it without scrolling.
Content above the fold is more likely to engage users immediately.
What is required to achieve business objectives in an eCommerce store?
System functions that produce specific information outputs.
Aligning features with objectives is crucial for business success.
What type of data can be gathered from customer ratings/reviews?
- Positive and negative feedback
- Demographic data
- Psychographic data
- Behavioral data
- Geographic data
This information helps build customer trust and improve products.
What is the purpose of the shopping cart/payment system in an eCommerce store?
To execute a purchase transaction.
It facilitates the final step in the consumer purchasing process.
What is the function of the search function in an eCommerce store?
To reduce product search time.
A well-implemented search function enhances user experience significantly.
Fill in the blank: The _______ is used to engage customers in conversations on an eCommerce site.
[On-site Blog with Community Response Functionality]
What are the key considerations in building an eCommerce store?
Identifying business objectives, system functions, and information output required to achieve those objectives.
This foundational understanding is crucial for effective eCommerce development.
What is the primary goal of page layout in eCommerce design?
To place the secondary ‘call-to-action’ at Point 2, fill the page with engaging content, provide benefits at Point 3, and deliver the primary ‘call-to-action’ at Point 4.
The layout is designed to guide users’ attention effectively through the content.
What does the F-Pattern describe?
The most common user eye-scanning patterns in blocks of content/text.
Users typically read horizontally across the top and then vertically down the left side.
How do users typically read content in the F-Pattern?
- Horizontal movement across the top (Point 1 to 2)
- Vertical scan down the left side
- Second horizontal movement when finding interesting points (Point 3 to 4)
- Final vertical scan on the left side.
This pattern shows how users prioritize information.
What should be placed near the top of the page in eCommerce design?
The most important content.
This is crucial as users read horizontally across the header first.
What is the recommended approach for visual weight in eCommerce design?
Give more visual weight to important elements like interesting images, bold text, or highlighted colors.
This helps to indicate the importance of certain text and features.
What is the significance of whitespace in eCommerce design?
It makes objects look more prominent and allows for a visually effective page delivery.
Whitespace helps reduce clutter and focus user attention.
What is a key application of color in eCommerce design?
Use a simple color palette to create a pleasing display and contrasting colors for call-to-action buttons.
This enhances visibility and user engagement.
How should components of similar importance be grouped?
Group components of similar shapes and sizes together.
This helps users understand their relationship and importance.
What is the recommended size for important elements like ‘Buy’ buttons?
They should be larger and more prominent than other elements.
This draws user attention to critical actions.
Which platforms are commonly used to build eCommerce websites?
- WooCommerce
- Shopify
- Magento
These platforms are widely recognized for their eCommerce capabilities.
What is Wix known for in eCommerce development?
Wix is a user-friendly, cloud-based web development platform that offers an eCommerce solution called Wix Store.
It provides a trial version with high usability.
What is the first step to setting up a Wix account?
Go to www.wix.com and click ‘Get Started’.
This initiates the account creation process.
What should be included on the ‘Our Team’ page?
Information about the team members and their roles.
This page enhances transparency and connection with users.
What is the purpose of checkpoints during individual worksheets?
To facilitate coaching and feedback, and to help students articulate their problem-solving approach.
This encourages peer learning and self-evaluation.
What is a key consideration when designing an eCommerce store?
Understanding the consumer’s purchasing process.
This informs the features and functions of the store.
True or False: A good eCommerce store requires only design considerations.
False.
It also requires technological considerations such as software and hardware.
What are the two main considerations for a good eCommerce store?
Technological considerations and design considerations
Name three components of technological considerations in eCommerce.
- Software
- Hardware
- Telecommunications infrastructure
What is the purpose of design considerations in an eCommerce store?
To enhance user experience and meet business objectives
True or False: Business objectives are irrelevant to the design of an eCommerce store.
False
Fill in the blank: The eCommerce consumer’s purchasing process is influenced by _______.
[key learning term]
What is the title of the book by King, Lang, and Turban?
Introduction to Electronic Commerce (3rd Edition)
Who authored ‘E-commerce: business, technology, society’?
Laudon, K. C. and Traver, C. G.
What is the publication year of the 12th edition of ‘E-commerce: business, technology, society’?
2016
What pattern is discussed by Nick Babich for reading content?
F-Shaped Pattern
What is the focus of the LinkedIn Learning video ‘Designing for Conversion’?
Design principles aimed at increasing conversion rates
Fill in the blank: A global market share breakdown of eCommerce platforms can be found in a report by _______.
Twispay
