Digital Marketing and eCommerce Flashcards
What does Digital Marketing and E-commerce aim to explain?
The reasons for the emergence of Digital Marketing and E-commerce.
What is one of the latest trends in Digital Marketing and E-commerce?
Uncovering consumer trends across markets.
What is a major reason for Ong and Sons Pte Ltd’s sales decline?
Competition and the rise of the internet and smartphones.
What is one major benefit of digitalisation for businesses?
Engaging Customers.
How does digitalisation help in targeting customers?
Ability to know your customers’ preferences and behaviors.
Fill in the blank: Digitalisation enables businesses to save time by speeding up transactions or processes through _______.
[automation]
What are two outcomes of empowering employees through digitalisation?
*Job Enrichment
*Job Creation
What are the characteristics of big data?
*Volume
*Variety
*Velocity
How does big data enable digital marketing and e-commerce?
*Saves cost
*Saves time
*Improves customer knowledge
*Controls online reputation
True or False: Digital literacy and consumer behavior are drivers of digital marketing and e-commerce.
True
What percentage of Singapore consumers are digitally savvy?
Majority.
What is one way consumer behavior has changed due to technology adoption?
Interconnectivity.
List three changes in consumer behavior resulting from technology adoption.
*Levelling the information playing field
*Relevance filtering is increasing
*Niche aggregation is growing
What is the significance of smartphone proliferation in digital marketing?
Smartphones are convenient and hold a growing influence on retail sales.
How does social media enable digital marketing?
*Ease of implementing campaigns
*High level of customer engagement
*Ease of creating and sharing video content
What is the Internet of Things (IoT)?
Digital interconnection of objects via the Internet.
How can IoT enable digital marketing and e-commerce?
Allows companies to know actual consumer demand in real time.
What is one application of artificial intelligence in digital marketing?
Chatbots.
How does online video marketing benefit businesses?
*Engagement
*Visualisation
What is the trend in voice and visual search?
Increasing popularity of voice searches and visual searches.
What is generative AI in the context of digital marketing?
AI that can recognize, understand, and combine different types of information.
Fill in the blank: The increase in mobile device usage indicates a major _______ in digital marketing.
[opportunity]
What is Google Gemini AI?
A multimodal AI trained to recognize, understand, and combine different types of information including text, images, audio, video, and code.
What is predictive marketing?
A marketing strategy that uses data analysis to predict future consumer behavior.
How does Netflix use predictive marketing?
Collects and runs viewing data through its AI program to identify and recommend similar shows a viewer may enjoy.
What is content generation in digital marketing?
The process of creating content for various platforms to engage consumers.
How does Spotify utilize AI for content generation?
Its A.I. DJ gives listeners personalized music recommendations based on generative AI technology.
What is market forecasting?
Analyzing data to predict future market trends and consumer behavior.
How does StartEngine utilize market forecasting?
Uses Qurious software to advise marketing representatives on strategies to win sales.
What is ad optimization?
The process of improving ad performance to maximize return on investment.
How does Instagram use AI for ad optimization?
Uses AI tools to analyze the accounts consumers typically follow and prompt ads to them.
What is the Singapore Quick Response Code (SGQR)?
Combines multiple payment QR codes into a single SGQR code for mobile payments.
What does PayNow enable?
Instant peer-to-peer transfers between customers of participating banks.
What is Alipay?
A third-party mobile and online payment platform established by Alibaba Group.
What is PayPal?
An American company operating a worldwide online payments system that supports online money transfers.
Define cloud computing.
The delivery of computing services over the Internet to offer faster innovation, flexible resources, and economies of scale.
What are the benefits of cloud computing?
Lower operating costs, efficient infrastructure management, and scalability.
What is Google Trends?
A tool to track what people want to know about, providing real-time data on search trends.
How can Google Trends be used?
For keyword research, content themes, and planning content and ads scheduling.
What does ‘Interest Over Time’ in Google Trends represent?
Search interest relative to the highest point on the chart for the given region and time.
What does a value of 100 in Google Trends indicate?
The peak popularity for the term.
What can search data from Google Trends reveal?
Insights about consumer behavior and brand comparison.
What is the significance of ‘Interest By City/Sub-region’ in Google Trends?
Helps in segmenting the market and identifying geographic targeting opportunities.
List some key drivers of digital marketing and e-commerce.
- Big Data
- Digital Literacy and Consumer Behavior
- Proliferation of Smartphones
- Social Media Emergence
- Internet of Things
What are some benefits of digitalization for businesses?
- Engaging Customers
- Optimizing Processes
- Empowering Employees
- Transforming Products and Services
