Digital Marketing and eCommerce Flashcards
What does Digital Marketing and E-commerce aim to explain?
The reasons for the emergence of Digital Marketing and E-commerce.
What is one of the latest trends in Digital Marketing and E-commerce?
Uncovering consumer trends across markets.
What is a major reason for Ong and Sons Pte Ltd’s sales decline?
Competition and the rise of the internet and smartphones.
What is one major benefit of digitalisation for businesses?
Engaging Customers.
How does digitalisation help in targeting customers?
Ability to know your customers’ preferences and behaviors.
Fill in the blank: Digitalisation enables businesses to save time by speeding up transactions or processes through _______.
[automation]
What are two outcomes of empowering employees through digitalisation?
*Job Enrichment
*Job Creation
What are the characteristics of big data?
*Volume
*Variety
*Velocity
How does big data enable digital marketing and e-commerce?
*Saves cost
*Saves time
*Improves customer knowledge
*Controls online reputation
True or False: Digital literacy and consumer behavior are drivers of digital marketing and e-commerce.
True
What percentage of Singapore consumers are digitally savvy?
Majority.
What is one way consumer behavior has changed due to technology adoption?
Interconnectivity.
List three changes in consumer behavior resulting from technology adoption.
*Levelling the information playing field
*Relevance filtering is increasing
*Niche aggregation is growing
What is the significance of smartphone proliferation in digital marketing?
Smartphones are convenient and hold a growing influence on retail sales.
How does social media enable digital marketing?
*Ease of implementing campaigns
*High level of customer engagement
*Ease of creating and sharing video content
What is the Internet of Things (IoT)?
Digital interconnection of objects via the Internet.
How can IoT enable digital marketing and e-commerce?
Allows companies to know actual consumer demand in real time.
What is one application of artificial intelligence in digital marketing?
Chatbots.
How does online video marketing benefit businesses?
*Engagement
*Visualisation
What is the trend in voice and visual search?
Increasing popularity of voice searches and visual searches.
What is generative AI in the context of digital marketing?
AI that can recognize, understand, and combine different types of information.
Fill in the blank: The increase in mobile device usage indicates a major _______ in digital marketing.
[opportunity]
What is Google Gemini AI?
A multimodal AI trained to recognize, understand, and combine different types of information including text, images, audio, video, and code.