Lesson 4: Research for UX Design Project Flashcards
What is a Stakeholder?
A stakeholder is someone with influence over your project, which includes people who work on the project, people who sponsor the project, the ultimate beneficiaries of a project and potentially government, regulatory bodies, etc.
The person with the ultimate responsibility for the project’s delivery.
The project manager
The person who brought the project to the table, ensured that it had a budget etc.
The project sponsor
You can’t run a UX project in isolation; the exact make up of a team varies from project-to-project, but you need to understand the contributions of everyone to some extent to get your work right.
The project team
If your project is client facing, you’ll need a customer service operations manager’s input.
A customer representative
Hopefully, the customer representative can find you some “friendly” customers to work out any specific UX concerns that they may have.
Customers.
Whatever product you’re creating, there’s an in-house expert or a consultant that needs to be involved to ensure that you’re hitting the minimum UX requirements.
Subject matter experts.
if they’re available the CFO, CTO and CEO can offer big insight into finances, technologies and the corporate vision.
Board/C-Suite Representatives
It’s useful to know exactly what is going to be expected in terms of the overall organization’s marketing objectives so you can complement those objectives.
Marketing
If you’re not involving end users, you’re on a path to failure. You can please all of the above, but if the user hates your work, it’s not likely to be a roaring success.
End users
Which of the following is NOT a stakeholder in a UX project?
a. The end user
b. A customer
c. A competitor
c. A competitor
What are the two purposes of having a Stakeholder Interview?
- It allows you to find out what their expectations of you and the project are.
- It allows you to explain and promote the UX component of the project and get the backing of stakeholders for your efforts.
What’s the final part of coming to a shared understanding?
Sign Off on Findings
What should you report on to the stakeholders following analysis of stakeholder interviews?
It’s important for the project’s stakeholders to have a shared vision of success and the objectives of the project. After the analysis, you should to report the areas of commonality, the important areas and areas of conflict.
