Lesson 4

Question 1

Sustainable policies present opportunities such as……?

Answer 1

• target new and emerging markets (sustainable practices leading to sustainable branding)
• utilise waste as a resource, increasing profit
• expand goods and services to serve the sustainability agenda
• develop new products to serve the sustainability agenda
• take advantage of government initiatives and funding for environmental services

Question 2

What may new and emerging markets provide businesses?
Give 2 examples of business ideas.

Answer 2

new opportunities.
2 examples include:
- refill stores
- milk vending machines

Question 3

What did the Environmental Improvement Plan 2023 incentivise farmers to do?

Answer 3

adopt nature-friendly farming practices through sustainable farming incentives. For example, agroforestry and local nature recovery.

Question 4

What 3 risks can sustainability present to a business or organisation?

Answer 4

1) Potential of prosecution through non-compliance.
2) Potential for additional business costs during product recall (if a product is found not to comply with legislation).
3) Potential loss of custom through reputation damage of non-compliance. This can affect customers’ trust in a business if they find that the claims about a product are not accurate.

Question 5

What must claims made by a business ensure?

Answer 5

• Claims must be truthful and accurate.
• Claims must be clear and unambiguous.
• Claims must not omit or hide important relevant information.
• Comparisons must be fair and meaningful.
• Claims must consider the full life cycle of the product or service.
• Claims must be substantiated.