Lesson 3.1

Question 1

is the principle of arranging elements to show their order of importance

Answer 1

Visual hierarchy

Question 2

Visual-design principles inform us how design elements such as _ go together to create well-rounded and thoughtful visuals.

Answer 2

line,
shape,
color,
grid, or
space

Question 3

Is a very basic but crucial principle that can give elements more importance than others and help draw the viewer’s eye towards a certain area. By increasing the scale of an element, you can immediately attract the viewer’s attention.

Answer 3

Sizing

Question 4

QUICK TIPS FOR CREATING VISUAL HIERARCHY WITH SIZE

Answer 4

1. Use scale and contrast to save space
2. Complement size with minimalism
3. Make important text stand out

Question 5

The range of sizes from smallest to largest will determine the scalability of the page, so playing around with one affects them all.

Answer 5

1. Use scale and contrast to save space

Question 6

Designs accent size well and give them more weight. The more _ grows as a design technique, the more we see single, grand-scale elements taking center stage.

Answer 6

2. Complement size with minimalism

Question 7

Size doesn’t just apply to buttons and images – you can draw attention to certain pieces of text by making them bigger, too.

Answer 7

3. Make important text stand out

Question 8

can be used similarly to size and weight to give importance to elements in your design. Brighter _ are typically going to grab the viewer’s attention much more than dull, non-saturated colors.

Answer 8

COLOR AND CONTRAST

Question 9

(or color circle) is a circular combination of 12 different colors. There are three primary colors, three secondary colors and six tertiary colors on the_

Answer 9

color wheel

Question 10

Primary colors (or base colors) are the foundation stone of the color world. There are three primary colors:

Answer 10

red,blueandyellow

Question 11

Are the derivatives of primary colors. A _ combines two primary colors in definite proportions. There are three _on the color wheel, formed by the combination of primary colors.

Answer 11

Secondary color

Question 12

The combination of primary and secondary colors yields _ ones. Are also known as intermediate colors. There are six _ colors on the color wheel:yellow-orange,red-orange,red-violet,blue-violet,blue-greenandyellow-green.

Answer 12

Tertiary Colors

Question 13

RULES OF COLOR COMBINATION

Answer 13

Analogous Color Scheme
Complementary Color Scheme
Triadic Color Scheme

Question 14

is one of the most widely used schemes as it comprises primary, secondary and tertiary colors. The rule for this color scheme is very simple: you have to select three adjacent colors on the color wheel.

Answer 14

Analogous Color Scheme

Question 15

is based on the concept of contrast. Its simple rule is to choose two opposite colors on the color wheel to create a _.

Answer 15

Complementary Color Scheme

Question 16

also has simple rules to follow when creating the combination. The rule for this color combination states that you have to select three colors on the color wheel equidistant from each other.

Answer 16

Triadic Color Scheme

Question 17

you can create an illusion of distance and separation in your elements to help bring focus to the areas that are important in your designs.

Answer 17

PERSPECTIVE

Question 18

Whitespace is a term used to describe the negative _ between elements in a design. It can be used to group elements together or separate them to give them greater importance.

Answer 18

Spacing

Question 19

From the visual-psychological school of thought from the early twentieth century, led to the discovery that users tends to perceive elements placed close together as having similar functions.

Answer 19

Gestalt principles

Question 20

Quick Tips for Creating Visual Hierarchy with Space

Answer 20

1. Use variety
2. Take advantage of grouping properties
3. Limit elements per page
4. Don’t overdo It

Question 21

Many designers avoid white space because they think it’s boring… and it certainly can be.

Answer 21

1. Use variety

Question 22

Grouping elements together suggests similarity.

Answer 22

2. Take advantage of grouping properties

Question 23

While you should modify the amount of space for content, no matter what type of site you have, you should always avoid clutter.

Answer 23

3. Limit elements per page

Question 24

There’s a fine line between minimalism and dullness.

Answer 24

4. Don’t overdo It

Question 25

12 visual hierarchy principles

Answer 25

1) Size Impacts Visibility
4) Fonts Organize Design
8) Alignment Directs Eyes
11) Lines Suggest Movement
12) Grids Organize a Design

2) Perspective Creates an Illusion of Depth
3) Color and Contrast Draws Attention
5) Space Provides Emphasis and Movement
6) Proximity Suggest Relationships
7) Negative Space Emphasizes
9) Odd-Numbered Groups Create Focus
10) Repetition Unifies a Composition