Lesson 2 Flashcards
(41 cards)
__ further notes that it is “the process of understanding the impact of design on an audience.”
Mike Kuniaysky
__ are the techniques used to collect data for an _ study. They are the means researchers utilize to acquire knowledge about the social settings under investigation and tap into the participants’ points of view.
Ethnographic methods
The three main ethnographic methods are __ observation, interviews, and archival research. Usually, researchers use all or a mix of all these ethnographic methods to collect data for their study.
(7-8) participant
There are two types of ethnographic observation:
Active participant observation
Passive participant observation
__ in ethnographic fieldwork involve observing the participants in their natural environment and asking them questions to gain more insights.
Interviews
__ is an ethnographic method in which you collect and analyze existing research data, websites, annual reports, and other relevant written documents to learn more about the people and place you are investigating.
Archival research
__ is a type of ethnographic field study that involves in-depth observation and interviews of a small sample of users to gain a robust understanding of work practices and behaviors. Its name describes exactly what makes it valuable —
Contextual inquiry
The research takes place in the users’ natural environment as they conduct their activities the way they normally would. The _ could be in their home, office, or somewhere else entirely.
Context
The researcher watches the user as she performs her task and asks for information to understand how and why users do what they do.
Inquiry
__during the early discovery stages for a new feature or product because this research data is so critical in shaping design choices such as:
•conduct contextual inquiry
requirements,
personas,
features,
architecture, and
content strategy
4 Grounding Principles
Context
Partnership
Interpretation
Focus
The researcher should observe in the natural environment.
Context
The user and researcher are partners in the process of understanding the work.
Partnership
The researcher should develop a comprehensive and shared _ for all important aspects of the work, aided by feedback from the user.
Interpretation
The researcher should understand the purpose of the research project and what information should be sought.
Focus
4-Part Session Structure
The primer
The transition
The contextual interview
The wrap-up
Is meant to ease the participant into the session. Starting casually allows your participant to become comfortable with you and learn what to expect from the session.
The primer
When finished with the introduction and general interview, make an explicit and clear _ into the contextual interview portion of the meeting.
The transition
This phase usually goes through multiple iterations of the following 2-step pattern:
• Watch and learn.
• Stop and initiate discussion when the user does something you don’t immediately understand or when you want to confirm an interpretation.
The contextual interview
At the end:
• Ask any final clarifying questions.
• Review your notes and summarize what you took away from the interview by explaining your interpretation of the observed processes. This is your users’ chance to give final clarifications and correct your understanding.
The wrap-up
How do you design and conduct user interviews and surveys?
Define your goals
Choose your methods
Design your questions
Conduct your interviews or surveys
Analyze your data
Before you start creating your interview or survey questions, you need to define your research _.
Define your goals
Depending on your goals, you may choose to use interviews, surveys, or a combination of both.
Choose your methods
The quality of your data is dependent on the quality of your _, so it is important to design them carefully.
Design your questions
