Lesson 3 -> Examples for the features of good advertising

Question 1

“Don’t say Ink, say Quink”

Answer 1

Attention -> Catchy but short headlines

Question 2

“Camp Cola the only one”

Answer 2

Attention -> Catchy but short headlines

Question 3

Lux toilet soap

Answer 3

Attention -> Picture

Question 4

“How white a white shirt can be?” - Snow white dry cleaners

Answer 4

Attention -> Question Marks

Question 5

Inserting reply coupons

Answer 5

Attention value -> Coupons

Question 6

Bringing the message into sharp focus -> Separating it from rest of the material

Answer 6

Attention Value

Question 7

Lasting impression -> Repeated use of brand names and trademarks

Answer 7

Memorizing value

Question 8

Burnol is associated with a housewife nursing her burnt finger.

Answer 8

Memorizing value

Question 9

Smiling baby assosciated with murphy radio

Answer 9

Memorizing value

Question 10

Emphasize the faith in superiority ->

Answer 10

Suggestive value

Question 11

People will take interest in a product only when they feel that could satisfy their _____

1. Need
2. Want
3. Demand

Answer 11

Need

Question 12

Lifebuoy->Health, Fanta orange -> THirsty

Answer 12

Suggestive Value

Question 13

Educational Value

Answer 13

Providing knowledge relating to the mode of using the product, precautions, source, services and new uses of the product.

Question 14

Brooke Bond ->

Answer 14

Educational Value

Question 15

Lactogen baby milk has instructions

Answer 15

Educational Value

Question 16

Sentimental Value

Answer 16

Nothing should be offensive -> to cultured people -> must be of high aesthetic standards.

Question 17

Purity and Freshness for food products **

Answer 17

Sentimental value

Question 18

Conviction Value

Answer 18

Simple Statement of facts inspires confidence.

Question 19

Anacin relieves pain as it is micro refined

Answer 19

Conviction Value

Question 20

Vim leaves nothing but sparkles

Answer 20

Conviction Value

Question 21

Instinctive apeal

Answer 21

Basic Human Instincts -> Mainsprings to human thought and action

Question 22

Protect ->

Answer 22

Instinctive appeal -> Self-preservation

Question 23

Useful things ->

Answer 23

Instinctive appeal -> Hoarding Instinct

Question 24

Distinctive to add to their personality ->

Answer 24

Instinctive appeal -> Self Display

Question 25

Parental Love

Answer 25

Instinctive appeal ->Parental Instinct

Question 26

Maximum things with limited income ->

Answer 26

Instinctive appeal ->Something for nothing

Question 27

“Glaxo builds bonny babies” and “Forex Baby’s first solid food for all round growth.

Answer 27

Instinctive appeal ->Parental Instinct

Question 28

Saving schemes ->

Answer 28

Instinctive appeal ->Hoarding Instinct

Question 29

Lottery tickets ->

Answer 29

Instinctive appeal ->Something for nothing

Question 30

“Surf washes the whitest”

Answer 30

Conviction value