Examples Flashcards
Examples of Place Concept (3)
Hatt, Bazar and Shopping Mall
Example of Area Concept (1)
European Common Market
Example of Exchange Concept (2)
Stock Exchange and Commodity Exchange
People Concept
Middlemen
Local Market (3)
Village, Town or City
Regional Market
South India
National Market
India
International Market
European Union
Specializes Financial Institutions
Capital Market
Stock Exchanges
Capital Market
Investment Trusts and Insurance Companies
Capital Market
Various types of Banks
Money Market
Catalogue has ____ Mark-up, ___ moving and ______goods.
High, Fast, Branded
High Mark-Up fast moving branded goods? (8)
- Toys
- Jewellery
- Watches
- Cameras
- Luggages
- Home Appliances
- Power Tools
- Sports Items
Is toys and Sports Items an example of High mark up fast moving branded goods?
Yes.
Eureka Forbes is an example of ____ and sells _______
In-House Market, Water filters and Vacuum Cleaners.
In Delhi which sells products through automatic vending machines?
Mother Diary
Network Market is also called?(2)
Amway Pioneered Marketing or Multi-Level Marketing. Example: Tupperware too.
Commodity->
Cotton
Choose the Shopping products:
TV; Newspapers; Cigarette ; Toothpastes; Jewelry; Teas; Computers; Fancy Items; Furniture Washing machine; Scooters; Cars; Fridge; Soaps; Cloth
Shopping:
- TV
- Furniture
- Washing Machine
- Scooters;
- Cars;
- Cloth;
- Fridge;
Choose the Specialty products:
TV; Newspapers; Cigarette ; Toothpastes; Jewelry; Teas; Computers; Fancy Items; Furniture Washing machine; Scooters; Cars; Fridge; Soaps; Cloth
Specialty Products:
- Jewelry
- Fancy Items
- Computers
Choose the Convenience products:
TV; Newspapers; Cigarette ; Toothpastes; Jewelry; Teas; Computers; Fancy Items; Furniture Washing machine; Scooters; Cars; Fridge; Soaps; Cloth
Convenience:
- Newspapers
- Cigarettes’
- Toothpastes
- Soaps
- Tea
Examples of Supplies (5)
Nuts, Bolts, Lubricating Oil, Heating Fuel, Typewriter ribbons.
Examples of Installations (3)
Heavy machineries , Factory sites and trucks
Examples of Accessory equipment (4)
Calculators, Typewriters, Calculators, Small lathes and portable drills.
Choose Industrial Infrastructures:
Transport; Education; Communication; Power; Medical facilities; Community Services; Insurance Banking; Finance;
Transport, Communication, Power, Insurance, Banking, Finance
Choose Social Infrastructures:
Transport; Education; Communication; Power; Medical facilities; Community Services; Insurance Banking; Finance;
Education, Medical, Community services.
Urban Services:
Communication, Public utility and Distribution services.
Raise in per capita Income
Personal Services, Recreation and Entertainment Services.
Women:
Personal Services like baby sitting, household domestic help and other personal services.
Increase in life span ->
Health care
Ecology ->
Pollution control, Time sharing.
Taxi and Car -> Presence-> example ->
Inseparable
A patient in village and metro
Homogeneity
Taxi and Car -> buy
Ownership
Under quality distinction ->
Measured and Control
Product mix includes (6)
Quality, Size, Range (width and depth), package and label, brand name, warranty and services (after-sales)
Price mix includes -> (3)
Basic Price, Discounts and Allowances, Credits and Payments.
Distribution or Place mix includes
Channels of Distribution and Its Policy, Transportation, Warehousing and Inventory Control.
Promotion Mix
Advertising, Sales Promotion, Personal Selling, Publicity and Public relations.
Government price Controlled articles ->
Edible oils, Automobiles (cars), Sugar, Cement.
______ limited of USA revitalised the sales and profits of ____ by promoting more frequent use among current users. Varied uses like __________ and _____.
Dupoint; Nylon; Hose; Hoisery;
_____ quickly penetrated and displaced higher priced _____.
Nirma and Surf.
Example of Door-to-Door selling? (4)
Eureka forbes, Avon, Amway, Tupperware etc.
Example of Retail outlets? (2
Bata and Raymond
Catalogue selling (aka direct mail selling)
Avon Cosmetics
Asian Sky shop is
Telemarketing
Example of low cost high turn over articles
Hosiery
Cosmetics
Accessory Equipment
Stationery
Locks are sold through
Hardware stores.
Ad suggesting how to save petrol ->
Informative advertising
“A diamond is forever”
Concept Advertising
Example of Samples
Soaps, Detergents, Toothpastes, Cosmetics, Tea etc.
Example of Trading stamps ->
Ramon Bonus Stamps -> 2.5 %
Coupons ->
Reader’s Digests
A spoon inside two kilograms packets of surf ->
With pack premium
A reusable container
Reusable container -> Detergent powder is plastic bucket
Free-in-mail premium -> Free gift the customer can obtain after sending proof of purchase.
A dry cleaner offer for 2 shirts and get 3 shirts cleaned. -> After showing the proof of purchase.
Old iron for a new iron -
Exchange offers
Sales by Inspection ->
Perishable Nature or not standardized.
_______ saves time and widens the market.
Sales by Description.
Standardized goods are sold through ->
Sales by Description
This method of selling is used for food grains, Tea, Coffee etc.
Sales by Sample
