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Commerce > Definitions > Flashcards

Definitions Flashcards

1
Q

Set

A

Philip Kotler

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2
Q

Of Value

A

Philip Kotler

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3
Q

Free Competition

A

Pyle

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4
Q

Body

A

Jevons

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5
Q

Forces

A

Clark and Clark

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6
Q

Not Necessarily

A

Chapman

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7
Q

Possession utilities

A

Converse, Hugey and Mitchell

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8
Q

Care

A

F.E.Clark

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9
Q

Phase

A

J.F.Phyle

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10
Q

Matched

A

Cundiff and Still

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11
Q

Discovering

A

Hansen

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12
Q

Of Value

A

Philip Kotler

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13
Q

System

A

Stanton

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14
Q

To Create exchanges (classic def of marketing)

A

American Marketing Assosciation

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15
Q

Marketing mix is a combination of 4 elements ->

A

William Stanton

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16
Q

The price of an article in terms of money

A

Clark

17
Q

Distribution channels -> Set of people transfer of title ultimate, Mercantile agents.

A

Stanton

18
Q

Promotion is the personal or impersonal process of assisting and/or persuading a prospective customers ….

A

American Marketing associations

19
Q

Any form -> Advertising

A

Philip Kotler

20
Q

Presenting; Disseminated;

A

William. J. Stanton.

21
Q

Any paid Form -> Advertising

A

American Marketing Association

22
Q

Sales Promotion -> Supplement advertising and personal selling

A

American Marketing Association

23
Q

Selling is the personal or impersonal process of assisting and/or persuading a prospective customers ….

A

American Marketing Association

24
Q

Salesmanship -> Whereby

A

Pederson and Wright

25
Q

Salesmanship -> Winning the Confidence ->

A

G. Blake

26
Q

Salesmanship -> Art of so presenting an offer that the prospect appreciates the need for it.

A

Philip and Duncan.

27
Q

Salesmanship -> Assisting and persuading

A

American Marketing Association

28
Q

Marketing Mix -> Set of controllable variables

A

Philip Kotler

Commerce (7 decks)

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