Definitions Flashcards
Set
Philip Kotler
Of Value
Philip Kotler
Free Competition
Pyle
Body
Jevons
Forces
Clark and Clark
Not Necessarily
Chapman
Possession utilities
Converse, Hugey and Mitchell
Care
F.E.Clark
Phase
J.F.Phyle
Matched
Cundiff and Still
Discovering
Hansen
Of Value
Philip Kotler
System
Stanton
To Create exchanges (classic def of marketing)
American Marketing Assosciation
Marketing mix is a combination of 4 elements ->
William Stanton
The price of an article in terms of money
Clark
Distribution channels -> Set of people transfer of title ultimate, Mercantile agents.
Stanton
Promotion is the personal or impersonal process of assisting and/or persuading a prospective customers ….
American Marketing associations
Any form -> Advertising
Philip Kotler
Presenting; Disseminated;
William. J. Stanton.
Any paid Form -> Advertising
American Marketing Association
Sales Promotion -> Supplement advertising and personal selling
American Marketing Association
Selling is the personal or impersonal process of assisting and/or persuading a prospective customers ….
American Marketing Association
Salesmanship -> Whereby
Pederson and Wright
Salesmanship -> Winning the Confidence ->
G. Blake
Salesmanship -> Art of so presenting an offer that the prospect appreciates the need for it.
Philip and Duncan.
Salesmanship -> Assisting and persuading
American Marketing Association
Marketing Mix -> Set of controllable variables
Philip Kotler
