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Commerce > Lesson 3 > Flashcards

Lesson 3 Flashcards

1
Q

Advertre means

A

Turn to

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2
Q

Advertising turns the ____ of the people.

A

Attention

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3
Q

Features of advertising

A
  1. Non-Personal
  2. Mass Communication
  3. Paid Communication
  4. Identifies sponsor
  5. Information and Persuasion
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4
Q

Promote the sale or reputation of a particular Service, Product, Brand.

A

Product advertising

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5
Q

Immediate action ->

A

Direct action Advertising

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6
Q

Favorable attitude over a long period->

A

Indirect action Advertising

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7
Q

Makes Consumers aware of its existence -> Suggestion

A

Informative Advertising

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8
Q

Remind people about a product or service

A

Reminder advertising

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9
Q

Concept Advertising aka->

A

Primary demand Advertising, Pioneering Advertising.

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10
Q

Simulate demand for a new type of product

A

Concept Advertising

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11
Q

2 types of Product advertising

A
  1. Direct Action Advertising -> Quick action

2. Indirect action Advertising -> Favorable attitude towards the advertised product over a long period of time

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12
Q

Advertising to build a favorable image on the organization rather than to promote the sale of a product or service.

A

Institutional Advertising

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13
Q

To persuade consumers to buy a product or service to support an idea.

A

Persuasive Advertising

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14
Q

Designed to change the lifestyle of people ->

A

Concept Advertising

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15
Q

Objectives of advertising

A
  1. Introduce new products
  2. Sustain demand for existing products
  3. To build brand preference
  4. To create goodwill
  5. Support dealers
  6. Eliminates Middlemen
  7. Educate customers
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16
Q

Advantages to manufucturers:

A
  1. Creates demand
  2. Help maintain steady demand
  3. Builds goodwill
  4. Direct link
  5. Provides sales => Helps meet competition
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17
Q

Advantages to Consumers

A
  1. Makes Shopping easier
  2. Wider choice
  3. Reduce price
  4. Educates
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18
Q

Advantages to society

A
  1. Generates employment
  2. Helps sustain press
  3. Adds to art and Culture
  4. Promotes healthy Competition
  5. Increases the standard of living
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19
Q

Credibility of advertising is

A

Low to moderate

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20
Q

Credibility of publicity is

A

Moderate to high

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21
Q

Features of a good advertising:

hint: Mark story

A
  1. Attention Value
  2. Memorizing value
  3. Suggestive value
  4. Conviction value
  5. Instinctive appeal value
  6. Sentimental value
  7. Educational Value
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22
Q

Consumer products of daily use require _____ appeal for advertising.

A

Wide

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23
Q

Industrial Products are advertised in _____

A

Trade, Technical Journals and Direct Mails.

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24
Q

Local Market ->

A

Films, Outdoor media and Regional Newspapers.

25
Q

Newspapers, Radio and TV is used when

A

Market is large and geographically scattered

26
Q

Short advertisements are to be given in

A

Radio, TV and Films.

27
Q

Lengthy Advertisements are given in

A

Newspapers and Direct Mail

28
Q

______, _______ and ________ have limited coverage.

A

Magazines, Direct Mail and Outdoor Media

29
Q

______,_______ and __________ are costlier than _____, ____ and _______.

A

Radio, TV and films are costlier than direct mail, Newspapers and Outdoor Media.

30
Q

Other factors of media like

A

Objective, Reminder, Media by competitors and types of buyers

31
Q

Advantages of Sales Promotion

A
  1. Low Unit Cost
  2. Sales Support
  3. Faster product acceptance
  4. Effective Control
  5. Best for new products
32
Q

The incentives through sales promotion schemes are ____ and not ______.

A

Artificial and Not real.

33
Q

The main methods of sales promotion:

A
  1. Samples
  2. Trading stamps
  3. Coupons
  4. Premium or Bonus Offer
  5. Price Off Offers
  6. Bonus Offers
  7. Demonstrations at Fairs and Exhibitions
  8. Exchange offers.
34
Q

Advertising has a _____-term perspective and Sales promotion has a ____-term perspective.

A

long-term, Short-term.

35
Q

Advertising is _____ and ______ technique.

Sales promotion is ______ and ________ techniqe.

A

Recurring; Routine; Non-recurring and not in ordinary routine.

36
Q

Advertising is _______-oriented.

A

Consumer

37
Q

Sales Promotion is _______-oriented

A

Product

38
Q

Advertising moves ______ towards the ______.

Sales promotion moves _______ towards the ________.

A

Buyer towards the product.

Product towards the buyer.

39
Q

Brand ->

A

Any identification mark used to identify the product.

40
Q

Registered Brand ->

A

Trademark

41
Q

Trademark is registered under ->

A

Trade and Mercantile Mark act of 1958

42
Q

Brands maybe

A
  1. Symbols
  2. Special Names
  3. Name of the producers.
43
Q

Advantages of Branding ->

A
  1. Identify
  2. Differentiating
  3. Basis
  4. Minimize selling costs
  5. Ensures uniform standards and quality
  6. Fixed by manufacturer
  7. Widen the market
  8. Invariably packed
44
Q

Mad Love on a brand/ Continue to prefer a brand due to faith in superiority

A

Brand Loyalty

45
Q

brand equity.

A

The value which the brand adds to the product.

46
Q

Methods under brand Promotion are:

A
  1. Advertisement
  2. Quality Control
  3. Publicity
47
Q

What is ASCI?

A

Advertising Standards Council of India

48
Q

What is AIDCAM?

A 
Attention
Interest
Desire
Conviction
Action
More Sales
49
Q

Sales promotion is used to stimulate ____ purchasing and ___ effectiveness.

A

Customer; Dealer;

50
Q

Sales Promotion is used to: (4)

A

Clear Overdue stocks; Helps meet competition; Launch New Products; make Immediate sales;

51
Q

_______ encourages customers to shift to another brand

A

Sales Promotion

52
Q

The basic purpose of sales promotion is to

A

Stimulate on-spot buying

53
Q

In sales promotion, As soon as the incentives are withdrawn, _____ Decreases

A

Sales

54
Q

Feeling that sales promotion maybe intended to sell __________ product

A

Sub stranded

55
Q

________ is used during Slack Season.

A

Jan to June -> Sluggishness in entire economy -> There sales promotion is used.

56
Q

Family Brand Means ->

A

Selling a number of allied products under the same name.

57
Q

Customer’s confidence can be enjoyed only when the __ of the product is mantianed.

A

Quality.

58
Q

Dealing a product -> it is a ______-concern

A

Trading

Commerce (7 decks)

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