LESSON 2 Flashcards
relates to the effectiveness of
an organization in the market place relatively to
other organizations that offer similar products or
services.
Competitiveness
- relates to the plans that determine
how an organization pursues its goals.
Strategy
relates to the effective use of
resources and it has a direct impact on competitiveness.
Productivity
are three separate but
related topics that
are vitally important to
business organizations.
Competitiveness,
Strategy, and
Productivity
⤷ Long term
⤷ Short Term
STRATEGY CAN BE
⇝ Identifying consumer wants and needs
⇝Pricing
⇝ Advertising and promotion
C O M P E T I T I V E N E S S
- THREE M A I N FACTORS
The reason for
existence of an
organization.
MISSION
Provide detail and
scope of the
mission.
GOALS
States the purpose
of an organization.
MISSION
STATEMENT
Plans for achieving
organizational
goals.
STRATEGIES
The methods and
actions taken to
accomplish strategies
TACTICS
outsource operations to the third world countries that have low labor
costs.
LOW COST
use the capital intensive methods to achieve high output volume and
low unit cost.
SCALE BASED
STRATEGIES
focus on narrow product lines or limited services to achieve higher
quality.
SPECIALIZATION
focus on quick response.
FLEXIBLE
OPERATIONS
focus on achieving higher quality than competitors
HIGH QUALITY
focus on various aspects of service (e.g., helpful, courteous, reliable,
etc.).
SERVICE