Lesson 17 - Content Analysis

Question 1

Content Analysis

Answer 1

Method to analyse qualitative data
Allows researcher to take qualitative data and make it quantitative
Researcher uses coding units

Question 2

Content Analysis Procedure

Answer 2

Data is collected
Researcher reads through or examines data, making themselves familiar with it
The researcher identifies coding units
The data is analysed by applying the coding units
A tally is made of the number of times a coding unit appears

Question 3

Thematic Analysis

Answer 3

Method for analysing qualitative data

Involved identifying and reporting patterns within material

Question 4

Thematic Analysis Procedure

Answer 4

Make a transcript of the interview
Use coding units to initially analyse the transcript
Review the coding units to look for themes

Question 5

Content Analysis Evaluation Points

Answer 5

Reliable
Easy
Statistical Analysis
Causality
Descriptive

Question 6

Content Analysis Evaluation
Reliable
Positive

Answer 6

Reliable way to analyse qualitative data as coding units are not open to interpretation
Therefore are applied in the same way over time and with different researchers

Question 7

Content Analysis Evaluation
Easy
Positive

Answer 7

Easy technique to use

Not time consuming

Question 8

Content Analysis Evaluation
Statistical Analysis
Positive

Answer 8

Allows for a statistical analysis to be conducted if required as there is usually quantitative data as a result of the procedure

Question 9

Content Analysis Evaluation
Causality
Negative

Answer 9

Causality cannot be established as it merely describes the data

Question 10

Content Analysis Evaluation
Descriptive
Negative

Answer 10

It only describes the data

No deeper meaning or explanation for the patterns can be extracted