Lesson 10

Question 1

A testing process that considers the random elements of the website and conducts experiments on two or more variants of the website’s elements such as web page, page element, and others.

Answer 1

A/B testing

Question 2

In an _, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline, button or be a complete redesign of the page.

Answer 2

A/B testing works

Question 3

A/B testing allows_ to make careful changes to their user experiences while collecting data on the impact it makes.

Answer 3

individuals, teams and companies

Question 4

More than just answering a one-off question or settling a disagreement, A/B testing can be used to continually improve a given experience or improve a single goal like _over time.

Answer 4

conversion rate optimization (CRO)

Question 5

A _ company may want to improve their sales lead quality and volume from campaign landing pages.

Answer 5

B2B technology

Question 6

Testing one change at a time helps them _ which changes had an effect on visitor behavior, and which ones did not

Answer 6

pinpoint

Question 7

This method of introducing changes to a user experience also allows the experience to be optimized for a desired outcome and can make crucial steps in a _ more effective.

Answer 7

marketing campaign

Question 8

By _, marketers can learn which versions attract more clicks.

Answer 8

testing ad copy

Question 9

A/B testing can also be used by _ to demonstrate the impact of new features or changes to a user experience.

Answer 9

product developers and designers

Question 10

A/B testing process
The following is an A/B testing framework you can use to start running tests:

Answer 10

Collect data
Identify goals
Generate test hypothesis
Create different variations
Run experiment
Wait for the test results
Analyze results

Question 11

Use the experiment as a learning experience and generate new hypothesis that you can test.

Answer 11

Determine Conversion to Improve
Hypothesize Change
Identity the variables and create variations
Run Experiment
Measure Results

Question 12

_ (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions or purchases.

Answer 12

Split testing

Question 13

_ tools allow for variations to be targeted at specific groups of visitors, delivering a more tailored and personalized experience. The web experience of these visitors is improved through testing, as indicated by the increased likelihood that they will complete a certain action on the site.

Answer 13

Split testing

Question 14

Within webpages, nearly every element can be changed for a split test. Marketers and web developers may try testing:

Answer 14

Visual elements
Text
Layout
Visitor flow

Question 15

Pictures, videos and colors

Answer 15

Visual elements

Question 16

Headlines, calls to action and descriptions

Answer 16

Text

Question 17

How a website user gets from point A to B

Answer 17

Visitor flow

Question 17

Arrangement and size of buttons, menus and forms

Answer 17

Layout

Question 18

Some split testing best practices include:

Answer 18

Elimination
Focus on the call to action
Aim for the global maximum
Provide symmetric and consistent experiences

Question 19

Fewer page elements create fewer distractions from the conversion goal

Answer 19

Elimination

Question 20

Text resonates differently depending on the audience

Answer 20

Focus on the call to action

Question 21

Test with the overarching goal of the website in mind, not the goals of individual pages

Answer 21

Aim for the global maximum

Question 22

Make testing changes consistent throughout the visitor flow to improve conversions at every step of the process

Answer 22

Provide symmetric and consistent experiences

Question 23

How To Analyze Usability Testing Results?
There are three main ways to analyze the results of a usability test:

Answer 23

1. Looking at the quantitative data to learn what version won:
2. Filtering through the feedback and comments:
3. Finding errors users had in the test

Question 24

How To Analyze Usability Testing Results?

Answer 24

Look for patterns in the data.
Test your recommendations to make sure they work.
Make recommendations based on your findings.
Find the root cause of any problems.
Compare the data to see what’s different.

Question 25

What Are Some Common Usability Problems?
There are many common usability problems that can occur during testing. Some of the most common include:

Answer 25

-Not being able to complete the task at hand
-Having to search for too long to find what you’re looking for
-Not understanding how to use a certain feature
-Feeling lost or confused while using the product

Question 26

What Are Some Common Usability Problems?

Answer 26

People have trouble using things that are not intuitive.
People have trouble using things that are not well organized.
People have trouble using things that are not well designed.
People have trouble using things that are not well written.
People have trouble using things that are not well tested.

Question 27

How To Fix Usability Problems?
There are a few key things to keep in mind when trying to fix usability issues:

Answer 27

1. Make sure you understand the problem.
2. Keep your users in mind.
3. Be willing to make changes.
   4.Test, test, test.
4. Be prepared to iterate.

Question 28

How To Fix Usability Problems?

Answer 28

Identify the problem areas.
Test the solutions.
Create solutions.
Look for patterns in the data
Prioritize the problems