LESSON 1 MIL Flashcards
ELEMENTS OF MEDIA AND
INFORMATION
Information
media
communication
It is the knowledge or
facts learned about a
certain subject,
situation, or event.
Information
They are communication
outlets or tools that are
used to store and deliver
information.
media
They are also the
methods or tools in which
information can be
exchanged and
communication can be
facilitated
media
It is a process by which
information is exchanged
from sender to receiver
through a common system
of symbols, signs, or
behavior resulting in
interpretation of meaning
on both ends.
communication
It also pertains to a
purposeful exchange of
information and messages
between people or groups
of people by speaking,
writing, gestures, and signs.
communication
TYPES OF
COMMUNICATION
INTERPERSONAL
MASS
communication between persons,
whether they are verbal or nonverbal
INTERPERSONAL
Commonly used to refer to
communication systems that are
configured to create, produce, and
disseminate media texts to mass
audiences.
MASS
COMMUNICATION
WHY THERE IS A NEED FOR
MASS COMMUNICATION?
- IT BUILDS RELATIONSHIPS
- TEACHES/ FOR LEARNING
- FOR ENTERTAINMENT
- FOR INFORMATION/ UPDATE
The ability to identify,
understand, interpret, create,
communicate and compute,
using printed and written
materials associated with
vaing contexts.
Literacy
The physical objects used
to communicate with or
the mass communication
through physical objects
such as radio, television,
computers, lm, etc
Media
The ability to read, analyze,
evaluate and produce
communication in a variety
of media forms
Media Literacy
A broad term that covers
processed data, knowledge
derived from the study,
experience, instruction,
signals or symbols.
Information
The ability to recognize
when information is
needed and to locate,
evaluate, effectively use
and communicate
information in its various
formats.
Information Literacy
The ability to use
digital technology,
communication tools
or networks to locate,
evaluate, use, and
create information.
Technology Literacy
COMMUNICATION PROCESS
Sender
encoding
message
transmission
Noise interference
channel
receiver
decoding
feedback
The communicator/source
of information/message
Sender
This is how you compose
your sentences as you
communicate
encoding
content that the
sender wants to
communicate to the
receiver
message
The actual act of sending the
message
transmission
the medium or tool used to
transmit the message from source
to interpreter.
channel
The one who the
sender intended
to get the
message. Or the
one who gets the
message.
Receiver
The process of the
receiver translates the
sender’s thoughts and
ideas so they can
have meaning
Decoding
