LEI Eco Resort: global changes

Question 1

What is MC WET DAT

Answer 1

Mobile Market
Climate change
World economy
Expectations
Threats
Digital
A natural advantage
The lucky country

Question 2

Mobile market:

Answer 2

• increasingly mobile
• leisure motivator, still reasons fo business, trade, education, healthcare
• technological advances in transport (aviation) –> move larger distances faster
• link between permanent migration and tourism –> visit friends/family
• Australia’s multiculturalism increase connections to world

Question 3

effect of mobile market:

Answer 3

POSITIVE:

• increase tourists will benefit LEI resort
• just over 10 yrs average occupancy–> 70% - near 100%

Question 4

climate:

Answer 4

• maximum sea level 2m
• LEI under in 100 yrs
• global warming threat,
• coral bleaching had only affected north/central GBR
• 2015-2016 bleaching –> hurt fringing reef around LEI
• lagoon coral most affected–> shallow waters

Question 5

world market:

Answer 5

• world tourism growing
• rapid income growth within emerging economies (China) create new markets/competition
• major growth opportunities for attracting Asian tourists
• Aus well in world economy, low interest = more disposable income
• Aus travellers wanna go overseas, depreciation of $AU domestic travel cheaper, international visitors cheaper

Question 6

world market effect:

Answer 6

POSITIVE:

• tourism to LEI growing
• Chinese tourist market GOOD –> day trip option most
• day trippers pay lots for a short stay
• domestic tourists 75%

Question 7

expectations:

Answer 7

• incomes grow, people’s discretionary expenditure changes products –> experiences
• future: authentic, personalised and emotional connection
• future: mass tourism –> niche tourism, customised, innovative and eco-friendly
• Aus pop. living alone (9% - 12%) last 20 yrs
• 2050 16% –> thus social interaction/friendliness may be driving force

Question 8

expectations effect:

Answer 8

POSITIVE:

• LEI resort are authentic
• opportunity with wildlife, leave with emotional connection and memories
• the resort prides on educating guests on reef and threats

Question 9

threats:

Answer 9

• extreme weather/ disease outbreak possible in the world of changing climate, antimicrobial drug resistance, more human mobility
• safety perceptions of destinations important
• compared to the world, Australia lowest/2nd lowest
  regarding the risk of disease, terrorist attack, natural disasters

Question 10

threats effect:

Answer 10

POSITIVE:

• resort is low-risk tourism location
• biggest concern: cyclones, infrequently traverse the area
• southern location negates Nth high risk
• evacuation been recognised as best practice by QLD gov

Question 11

digital:

Answer 11

• model of human communication/decision making changes over time
• more faster info
• online has more risks/opportunities for tourism
• 62% international visitors use internet for info
• social media (Trip Advisor, FB, insta) good marketing (positive and negative PR)
• eg. Trip Advisor 30 countries, 100mil travel review

Question 12

digital effect:

Answer 12

POSITIVE:

• social media valuable for resort
• photos are unpaid promo
• 80% of LEI promo direct through social media
• annually Foto-Frenzy: renowned photographers, run workshops on island, using reef as backdrop

Question 13

A natural advantage:

Answer 13

• global biodiversity and natural habitats disappearing at alarming rates
• areas with pristine habitats more valuable
• as world pop. grows, tourists drawn to nature-based experiences

Question 14

a natural advantage effect:

Answer 14

• special experiences of nature close up
• ## ability to snorkel off the beach vs 2hr boat to the outer reef