LECTURES 3-13 Flashcards
Heuristics
a cognitive shortcut and is an approach to problem solving/learning. Using a shortcut to make a judgement which leads to predictable errors and biases
fundamental attribution error
Representativeness, availability and anchoring-and-adjustment are all evident in causal attributions, leading to the fundamental attribution error
Self schema
cognitive generations about the self derived from past experiences that organize and guide the processing of self-related information contained in an individuals
Self awareness
makes someone more truthful - e.g. having a mirror
Ought self
Someone you should be
Ideal self
Someone you could be
Regulatory focus theory
Theory of goal pursuit - between attainment of goals and avoidance of negative outcomes
Self complexity theory
people have multiple, distinct selves. People differ in the degree of complexity of selves and more complexity protects from damage to your self esteem.
Social comparison theory
matters more if you care about the topic. Either upwards or downwards
Self esteem
predicted by self-structures and self-comparison
cognition
representations of knowledge, thoughts and beliefs and the processes by which these representation are acquired and manipulated.
Emotions
specific, transient feeling states
Moods
Chronic, non-specific feeling states
BAsic emotios
happiness, sadness, anger, fear, disgust, surprise
James Lange
Physiological responses cause emotion e.g. we are afraid cause we run away
Schacter and Singers *1962) two-factor theory of emotions
Awareness of unexplained arousal then inrpretation of the arousal
Mood congruence
Processing the meaning of stimuli consistent with ur current mood. e.g. if you’re in a positive mood you’re likely to think of positive things first
Attitude structure
Cognition (thought), Affect (feeling), behaviour (action)
Attitude formation
can be caused by operative (skinner) and classical conditioning (pavlov)
Attitudes are strongly associated with…
memory and how often you express that attitude.
Highly accessible attitudes
Predicts behaviour and facilitates decision making. When motivation and opportunity are low, people will rely on their most accessible attitudes.
Associations are learned through
Those associations are learned through exposure, conditioning and reasoning
Theory of reasoned action
Beliefs about other peoples evaluations of outcomes and motivation to comply = social norms. Social norms + attitude toward the behaviour = behavioural intention! Behavioural intention = behaviour
persuasiveness
can be affected by who says it, what they say and who is hearing it. E.g. attractive people are more attractive