FINAL EXAM - Lecture 1/2 Flashcards
What is social psychology:
- Social psychology is the scientific behaviour of social influence
What is a Schema
- A cognitive structure that represents knowledge about a concept or stimulus e.g. bunny vs duck. They are self-sustaining and fill the gaps in our memory/knowledge.
- how we categorise the world
- depends on the salience, priming and acessibility
Salience
property of the stimulus that attracts attention.
Priming
exposure to a stimulus makes a subsequent mental process more likely or efficient
Accesibility
the ease with which a schema comes to mind
Central traits
Concepts that have a disproportionate influence on impressions of others
Attribution
the process of determining cause, motivated by a desire to predict and control the world. To determine the cause people analyse social interactions and cues
Heiders Naive psychology
People are amateur scientists and are driven to determine the causes of other’s behavior in an effort to predict and control their environment
Jones and Davis Correspondent inference theory (attribution)
Attribution is to determine whether behaviour corresponds to underlying stable qualities. We take more note of negative behaviour
Kelley’s covariation model of attribution
Attributions depend on the assessment of three sources of information: consistency, distinctiveness and consensus
Weiner’s attribution theory
Locus, stability and controllability. an individual’s causal attributions of achievement affect subsequent behaviours and motivation.
Self handi-capping
pre-attribute negative behavior that they anticipate happening to something internal or external to themselves. I’ll never do well because I wont study”.
Discounting
Any one factor is discounted as a function of presence of other potential causes
Augmenting
the role of a potential cause is enhanced in the presence of other inhibiting factor
