Lectures 20-21 - Big Data and Analytics

Question 1

What is Big Data?

Answer 1

• Whatever your size, data is “Big” when there is too much of it for you to handle.
• Usually thought of as so big that you can’t store all of it.

Question 2

Data stream processing

Answer 2

Data stream processing is technology that enables
o Collection
o Integration
o Analysis
o Visualization
o System integration
That does not disrupt the activity of existing sources, storage, and enterprise systems

Question 3

5 Common Data Analysis Mistakes

Answer 3

• Large “other” category
• Bar charts that do not start at 0 on the y-axis
• Confusing correlation vs. causation
• Improper use of averages
• Pie charts as a sum of a whole

Question 4

7 Habits of Highly Effective Big Data Users

Answer 4

1. Begin With No End In Mind
2. Be Proactive, Pragmatic, Progressive & Persuasive
3. Be Technology Toolset Agnostic
4. Take Big Data Into The Toilet
5. Be Time Sensitive
6. Scalable for lots more data
7. Above All, Be Holistic

Question 5

Web 2.0

Answer 5

Web 2.0 – coined in 1999 to describe the move away from static webpages
o Enables users to interact and collaborate (Social Media)

Question 6

Web 3.0

Answer 6

Web 3.0 – may not be here but is coming

o Internet may behave like a computer assistant

Question 7

4 Basic Search Tips

Answer 7

• Keep it simple
• Use words most likely to appear on the page
• Describe search with least terms possible
• Describe search with least terms possible

Question 8

Excluding Terms

Answer 8

• Use the – (minus sign) immediately before terms you wish to exclude.

Question 9

Terms with Similar Meaning

Answer 9

• Use a tilde (~) to search with other word of similar meaning

Question 10

Wildcard

Answer 10

• Use the * (wildcard) as a placeholder for any unknown terms

Question 11

Exact Phrases

Answer 11

• Use “” (double quotations) around a set of words or phrase to search with exact order without any change. (usually not necessary)

Question 12

The OR Operator

Answer 12

• Type ‘OR’ in CAPS or use the ‘|’ symbol to search specifically either one of a set of words.

Question 13

Searching within a Specific Website

Answer 13

• Adding ‘site:website’ (such as ualberta.ca, .gov, …etc.) will limit your search results to a specific website.

Question 14

Advertising on Google

2 Methods

Answer 14

• Google AdWords

* Google AdSense

Question 15

Google Correlate

Answer 15

• Google Correlate is a tool on Google Trends which enables you to find queries with a similar pattern to a target data series
• The target can either be a real-world trend that you provide (e.g., a data set of event counts over time) or a query that you enter

Question 16

Utilizing Facebook Pages (4 steps)

Answer 16

Build your page
Talk to customers
Expand your reach
Learn and grow

Question 17

Promoting with Ads (4 Steps)

Answer 17

Identify your goals
Design an Engaging ad
Manage your budget
Review and improve

Question 18

Ads Manager

Important Metrics: (5)

Answer 18

o Social &: The percentage of impressions where your ad was shown with the names of viewers; friends who liked your Page, RSVPed to your event, or used your app.
o Clicks: each time a user clicks on your ad.
o Impressions: each time an ad is shown to a user, regardless of whether the user clicks or takes any other action on the ad.
o CTR (click-through rate): the number of clicks your ad receives divided by the number of times your ad is shown on the site (impressions) in the same time period
o Avg. CPC (cost-per-click): the amount you’re paying on average for each click on your ad.

Question 19

7 Sponsored Story Types

Answer 19

Page Like
Page Post
Page Post Like
App used and game played
App Shared
Check in
Domain

Question 20

10 Facebook Social Plugins:

Answer 20

1. Like Button: lets users share pages from your site back to their Facebook profile with one click.
2. Send Button: allows users to easily send your content to their friends.
3. Comments: lets users comment on any piece of content on your site.
4. Activity Feed: shows users what their friends are doing on your site through likes and comments.
5. Recommendations: gives users personalized suggestions for pages on your site they might like.
6. Like Box: enables users to like your Facebook Page and view its stream directly from your website.
7. Login Button: shows profile pictures of the user’s friends who have already signed up for your site in addition to a login button.
8. Registration: allows users to easily sign up for your website with their Facebook account.
9. Facepile: displays the Facebook pictures of users who have liked your page or have signed up for your site.
10. Live Stream: lets users share activity and comments in real-time as they interact during a live event.