Lecture 22 - Personal Branding

Question 1

What is Personal Branding? (3 things)

Answer 1

1. Managing reputation
2. Building social networks
3. Marketing yourself

Is not all about self-promoting

Question 2

Why Personal Branding? (6 things)

Answer 2

1. Get a good job
2. Advance in your job
3. Start/grow a business
4. Become a political actor
5. Achieve social justice goals
6. Stay Relevant

Question 3

Curation

Answer 3

Curation: the act of filtering, organizing and sharing high-quality online content.

• Most important online activity for building your personal brand

Question 4

5 steps to content curation and personal branding

Answer 4

1. Find a distribution channel
2. Define your brand
3. Find great content
4. Use power tools for sharing
5. Share frequently

Question 5

Social objects:

Answer 5

The reason why two people are talking

Currency of the internet

Question 6

What is Twitter

Answer 6

A personal branding activity

Question 7

Cleaning up your Facebook page (5 things)

Answer 7

1. Untag/delete unflattering photos of yourself
2. Edit Timeline and Tagging settings to ensure that you can review images you have been tagged in before they are put on Facebook
3. Disallow public search of your profile
4. Control who sees each and every post you make
5. Control what your friends share about you through applications and websites