Lecture: Innovation

Question 1

look @ innovation from 3 perspectives

Answer 1

1. what do companies do to innovate
2. bottom-of-pyramid (BOP) concept
3. disruptive innovation

Question 2

what do companies do to innovate?

Answer 2

• HBR article #1
• P&G future works unit
• microsoft: courage -> give time to e’ees to innovate

Question 3

bottom-of-pyramid (BOP) concept

Answer 3

1. partnership w/ MNC
2. partnership w/ venture capitalists (patient capital)
3. reverse innovation

Question 4

disruptive innovation

Answer 4

• nomacorc - wine industry
• cirque de soliel - entertainment
• airbnb - hotel/hospitality
• uber - transportation
• net jets - transportation

Question 5

innovation vs. invention

Answer 5

• can commercialize innovation

=> put to use (new & useful)

• invention - just new