Ch 1 Flashcards
4 factors that contribute to the success of top corporate performers
- entrepreneurial
- market oriented
- used valuable competencies
- offered innovative products and services
Strategic management process
- analyze external environment and organization to determine: resources, capabilities, core competencies. internal and external analysis => mission & vision => strategy
- strategy: effective actions and simultaneous integration of strategic formulation/implementation => positive performance
- performance
4 characteristics of current comp. landscape
- pace of change = relentless & ever-changing (boundaries = challenge)
- conventional sources not as effective
- new mind-set: flexibility, speed, innovation, integration, evolution
- perilous business world
hypercompetition
reality
inherent instability & change (from maneuvering combatants)
hypercompetition based on:
- price-quality positioning
- competition creates new know how & est. 1st mover advantage
- competition to protect/invade est. mkts.
2 primary drivers of the competitive landscape
- global economy
2. technology
Global economy
associated w/ opportunities & challenges
- EU & emerging economies
- challenges firms to evaluate mkt
globalization (led to):
- Incr. range of opportunities & Incr. performance standards
- culturally sensitive decisions & Incr. complexity
- “multi-polar” world
- liability of foreigness
- major factor: growth in influence of emerging mkts (BRIC, VISTA, Mexico, Thailand)
Technology & Technological changes
- Technology diffusion & disruptive technologies
- Info age
- Increased knowledge intensity
Technology diffusion & disruptive technologies
- diffusion % Incr. a lot over 15-20 years
- perpetual innovation => shorter product life cycles
- main adv.: speed to mkt w/ innovative products
- decr. adv. of patents (1-1.5 years to get info about competitors)
- disruptive technologies => new industry or harm incumbents
Info age
- flexibility to small firms
- decr. costs & Incr. accessibility
Increased knowledge intensity
- knowledge = info + intelligence + expertise
=> basis of technology & its application - intangible resource - must use quickly & productively
=> gain via experience, observation, inference - use w/ strategic flexibility & continuously learn
- develop + acquire + integrate => capabilities => apply to get comp. adv.
- knowledge stock = necessary for innovation
I/O model
focuses outside the firm
must imitate each other
I/O model: performance determined by range of industry properties
- economies of scale
- barriers to entry
- diversification
- product differentiation
- degree of concentration
- market frictions
I/O model: 4 underlying assumptions
- external environ. imposes pressures & constraints that determine above average % strategies
- competitors control similar resources & pursue similar strategies
- resources = highly mobile => any difference = short lived
- decision makers = rational & committed + profit-max behaviors
I/O model: porter’s 5 forces
profit = function(interaction of forces)
ID attractiveness & most advantageous position
cost leadership strategy
differentiation strategy
“zero-sum” =
unattractive industry
I/O model: 6 components
- study external environment => primary determinant of %
- locate attractive industry - potential for > avg %s
- ID strategy formulation
- develop/acquire assets & skills to implement strategy
- strengths => strategy implementation
- superior returns
resource based model
focuses inside the firm
core competencies seen in org. functions
differences in performance due to unique resources & capabilities => not industry characteristics
resource based model: 3 categories of resources
- physical
- human
- capital
resource based model: 3 assumptions
- acquire different resources and develop unique capabilities based on combo and use
- resources and capabilities are not highly mobile across firms
- differences in resources and capabilities = basis of competitive advantage
resource based model: 4 elements: resources => adv.
- valuable
- rare
- costly to imitate
- nonsubstitutable
resource based model: 6 components
- resources
- capabilities
- adv.
- attractive industry
- strategy form. & implement.
- superior returns
vision & mission key purpose
inform stakeholders 1) what firm is, 2) what seeks to accomplish, 3) who it seeks to serve
vision
enduring, short & concise
tied to environments
foundation for mission
mission
concrete, est. individuality, inspiring/relevant
deals more directly w/ product mkts, customers, lower mgrs.
stakeholder influence
level of influence incr. with dependence
stakeholders: can manage to be competitive adv.
- ID & understand all important stakeholders
2. prioritize - power = most crucial criterion
3 classifications of stakeholders
- capital market stakeholders
- product market stakeholders
- organizational stakeholders