Chapter 3: Internal Org. Flashcards
sustainable competitive advantage: 3 factors
- rate of core competency obsolescence
- availability of substitutes for core competencies
- imitability of core competencies
by analyzing internal organization => determine
what can do & what might do -> insights to select strategies
volkswagen “strategy 2008”
international strategy and global mindset
use resources to form technological and innovation capabilities => (2 core competencies) 1. superior customer service 2. product quality
2 most important sources of comp. adv
- cc
- product mkt placement
3 challenges of internal analysis
- decisions = non-routine, ethical implications, influence ability to earn avg. > return
- mistake: thinking a capability is a core competency when its no. (ex. polaroid)
- 3 conditions affect managerial decisions => require judgment (exec -> 1. reputation 2. loyalty)
3 challenges of internal analysis: 3 conditions affect managerial decisions
- uncertainty
- complexity
- intraorg. conflict
3 challenges of internal analysis: 3 conditions affect managerial decisions: uncertainty
increases complexity & range of issues
- new proprietary tech
- rapid changing trends
- transformations in societal values
- shifts in customers demands
plus “5” biases
example: subway and amazon
ABL resources
tangible resources
- hard to leverage
- add’l value
- unique/intangible attributes
4 categories of tangible resources
- financial
- organizational
- physical
- technological
which resource is the superior source
intangible
3 categories of intangible resources
- Human resources/capital
- innovation resources
- reputational resources
3 categories of intangible resources: human resources/capital
- knowledge
- trust
- skills
- abilities to collaborate with others
3 categories of intangible resources: innovation resources
- ideas
- scientific capabilities
- capacity to innovate
3 categories of intangible resources: reputational resources
- brand name
- positive reputation with stakeholders
- perceptions of product quality, durability, reliability