Lecture: cognitive Biases Flashcards
What do biases do?
Make individuals think irrationally
What is a Heuristic?
rule of thumb, exceptions to rules look like a bias but most of the time helps you move through the world
What is anchoring?
- The anchor is what you compare to when you evaluate (starting university and comparing it to high-school)
- E.g., Restaurants will put a very expensive item on the menu, to make others look reasonable. Manipulating you with anchors, when you see a 32$ meal the 18$ meal looks reasonable without that one the 18$ meal would be considered expensive
What is the contrast/context effect?
The anchoring has ramifications In something called the contrast/context effect. If men look at lots of pictures of beautiful women, they will rate their wife as less attractive
What is distinction bias?
Things appear more different when viewed simultaneously. If you are observing two things at the same time, you will focus more on their differences when evaluating.
What is the bandwagon effect?
You believe things because everyone around you believes the same thing.
This is why cults try to keep you from talking to people not in the cult. (it doesn’t seem so crazy when you only talk to people who believe the same thing)
What is the herd instinct?
- The herd instinct is believing what everyone else does to avoid social conflict (don’t wanna rock the boat)
- E.g., someone is vegan just because their boyfriend is
What is the hostile media effect?
When you watch the news, you tend to think they are hostile towards your political view. When they are criticizing other people’s views you tend to think they deserve it
What is the endowment effect/loss aversion?
- People will demand more to give up an object than they were willing to pay to get it. Once you own something, you find it more valuable
- Loss aversion: don’t want to lose an opportunity. Feel loss twice as acutely as we feel gain. E.g., you’d be happy if you gained 20$ but you’d feel absolutely terrible if you lost 20$
What is temporal discounting?
- We value things in the future less than things now (how much something loses value into the future)
- Hyperbolic discounting (refers to the tendency for people to increasingly choose a smaller-sooner reward over a larger-later reward as the delay occurs sooner rather than later in time.)
- exponential discounting
Where does more discounting happen?
more discounting in chaotic environments, because you don’t know what the future is going to hold. This is rational but we don’t know exactly what version is rational
what is the moral credential effect?
- Thinking of yourself having acted morally can make you allow yourself to behave badly. You might end up making predjudice decisions because of your bias of yourself (“I am not sexist” see resumes of a male and female and think the man is better but it couldn’t be because you’‘re sexist because youre not a sexist)
- People will compensate to reach an equilibrium in many contexts
- Also called self licensing or moral licensing
What is risk compensation
- If the safety measure you use, makes you feel safer than it actually is you’re in trouble (rugby players don’t use helmets but football players do and have a lot more head injuries)
- Seatbelts: Drivers are a bit safer, but deaths passed on to others (pedestrians and others die more often, because drivers drive more recklessly if they wear their seatbelt)
- Bike helmets
- People bike more dangerously wearing one
- Dietary supplements make people eat more poorly and exercise less
What is confirmation bias?
- You accept, seek out and remember things that support your view
- You also interpret things in a way that support your views.
- sticking to your views in the face of contrary evidence.
- Watch for it in other people but always be aware for it in yourself, don’t just consume things you already agree with. Look for evidence against your view
What is negativity bias?
- More attentive to negative information than positive
- Takes 5 good interactions to compensate for one bad
- Perhaps because its more seen in our evolutionary history