Lecture 9 Renoon

Question 1

what was renoon

Answer 1

a shopping tool for conscious consumers to search and discover sustainable clothing from multiple websites at once

Question 2

how did renoon make money

Answer 2

revenue collected from the partner companies based on the traffic generated through the renoon platform

Question 3

what are the 3 types of consumers of renoon

Answer 3

creatives
idealists
practicals

Question 4

what are the creatives

Answer 4

style first
need for self-expression

Question 5

what are the idealists

Answer 5

sustainability first
need for concrete actions

Question 6

what are the practicals

Answer 6

practicality first
need for easily accessible and actionable information

Question 7

what is the value for businesses

Answer 7

3rd party certification
tools to support marketing claims with proof
increase transparency

Question 8

what was renoons biggest problem

Answer 8

how do you extract value

Question 9

what were the 2 options given in the case regarding renoons future

Answer 9

media company
ecommerce portal

Question 10

what is the actual route renoon decided to take

Answer 10

go b2b, selling certifications to clothing companies