Lecture 9: interpersonal health communication

Question 1

definition interpersonal communication

Answer 1

= the exchange of messages between people influenced by human needs

we info via

• media messages
• social interactions

2 important elements:

• conversational occurrence: whether people talk about a topic
• conversational valence: how + or - people talk about a topic

Question 2

3 roles conversational occurrence can be

Answer 2

1. outcome health campaign
2. mediator campaign effects (explains mechanism)
3. moderator campaign effects (effect campaign depends on conversational occurrence)

Question 3

importance of conversational occurrence

Answer 3

1. negative conversations –> negative attitude/intention, less cannabis use
2. positive conversations –> positive att/int, more cannabis use

Question 4

article hendriks et al. results about conversational occurrence and health campaigns

Answer 4

rq= How does the interplay between health campaigns and interpersonal communication look like?
conditions:
- anti-alcohol campaign: exposure vs. no exposure
- conversation: about alcohol or control topic
dependent variable: intention to refrain from binge-drinking

results:

• if no ad: alcohol convo worse (lowest score) than no alcohol convo (highest score)
• if ad: alcohol convo better than no alcohol convo
• effect conversational occurrence about alcohol on intentions moderated by campaign exposure

Question 5

article hendriks et al about alcohol and conversational valence

Answer 5

H1: Conversational valence mediates effect campaign on intentions
H2: Exposure to anti-alcohol campaign (vs. no exposure) makes participants talk more negatively about alcohol consumption
H3: Negative conversational valence associated with greater intentions to refrain from binge drinking
- same conditions as other article, except all participant talk about alcohol

results:
all hypothesis accepted

Question 6

article hendriks, van den putte & de bruijn about the influence of emotions on conversational valence and alcohol consumption

Answer 6

hypothesis: emotion –> conversational valence about alcohol
- fear and disgust –> negative
- humor –> positive
conditions same as second article hendriks

results:

• fear –> negative conversations about unhealthy behavior (highest after disgust message)
• disgust/humor didn’t influence valence

Question 7

conclusion lecture 9

Answer 7

1. fear influences conversational occurrences and valence

2. negative conversational valence about unhealthy behavior has positive effects on health variables