Lecture 9 - Influencer Marketing Flashcards
Who are influencers?
People of status with empowering online personalities that have a large reach and/or engaged fanbase
What are some characteristics of influencers?
Likeability (similar, identification), credibility, trustworthiness
True or False
The target audience of influencers have less resistance.
True
Why do people who follow influencers have less resistance?
Low level of skepticism (less likely to have negative attitude)
Close to their target audience (identification, parasocial relationship)
User-generated content (believe their messages a genuine)
High authenticity
Disclosure can activate advertising ______. Resulting in the use of cognitive and affective resistance strategies, which is turn, lowers _______.
Literacy; persuasion
True or False
Disclosures can be used as effective tools to inform children on the persuasive intentions
True
True or False
Disclosures can make children more resistant for influencer marketing persuasion
True
