Lecture 9

Question 1

Strengths of the food supply chain?

Answer 1

› High availability and reliability of means of
transportation
› Decent supply of climate transports

Question 2

Weaknesses of the food supply chain?

Answer 2

› Overstretched infrastructure (traffic jams and
construction sites)
› Last mile delivery

Question 3

Opportunities of the food supply chain?

Answer 3

› Innovative technologies such as e-mobility,
autonomous driving, platform integration
› E-commerce and new business models

Question 4

Risks of the food supply chain?

Answer 4

› Legal changes such as tolls
› More complex logistic requirements such as an
undisrupted cold chain while infrastructure
stagnates

Question 5

Describe the food supply chain market structure in Germany.

Answer 5

Consists of Discounter - Supermarket - Large Supermaret - Self service department store

Question 6

Describe the food supply chain market structure in the USA.

Answer 6

Conventional supermarket - Supermarket - Supercenter - Supermarket natural food

Question 7

What are the three predominant logistics concepts of the food supply chain?

Answer 7

direct distribution, supply through central or regional warehouses and
procurement logistics of the retailer

Question 8

Describe the trend of digitalization in food supply chain.

Answer 8

The crave for transparency in the food supply chain and e-commerce are playing a more and more important role for consumers.

Transparency
› Integrated in whole Supply
Chain
› Motivation through
scandals such as dioxin
contaminated eggs

E-Commerce
› Purchase of products through online
sales channel
› E-Food for the purchase of groceries

Question 9

Define E-Food.

Answer 9

E-Food means purchasing groceries through digital sales channel such as the internet. The term E-Food is based on the established terms E-Commerce and E-Business

Question 10

Name possibilities to optimize the last mile in the future.

Answer 10

› Horizontal SC
cooperation
› Intelligent bundling of
deliveries

› Collect at the store
› Collect at a food box

› E-vehicles
› Several chambers

› Home delivery
› Exclusive deliveries

Question 11

List the advantages and disadvantages of meal kits.

Answer 11

+
› Flexibility through close cooperation with suppliers
› Shorter transportation route
› Less food waste
› Customers preferences analysable through collected data

-
› Fast transport and delivery is a basic requirement
› Much packaging necessary
› Supply chain disruptions have bigger impact
› Forecasting must be precise

Question 12

Supermarket characteristics in USA?

Answer 12

SAVE A LOT
› Limited assortment
› Own brand and 1-2 other brands
 Comparable with German supermarket

Question 13

Supercenter characteristics in USA?

Answer 13

WALMART
› Full-range offering of groceries
› Mass merchandising of non food products
 Comparable with large supermarket

Question 14

Supermarket natural food characteristics in USA?

Answer 14

WHOLE FOODS
› Specialized groceries / health food / dietary
supplement
› Local and organic groceries
 Comparable with Reformhaus

Question 15

Supermarket natural food characteristics in USA?

Answer 15

WHOLE FOODS
› Specialized groceries / health food / dietary
supplement
› Local and organic groceries
 Comparable with Reformhaus

Question 16

Direct distribution in food supply chain?

Answer 16

Manufacturer responsible for distribution directly to retailer stores
Information flows from stores to retailer HQ back to manufacturer

Question 17

Supply through central or regional warehouses in food supply chain?

Answer 17

Manufacturer distributes to warehouses
Warehouses distribute to stores
Information flows back from stores through warehouses to Manufacturer

Question 18

Procurement logistics of retailer in food supply chain?

Answer 18

Retailer takes delivery from manufacturer and manages shipment to warehouses
Retailer ships from warehouses to stores
Retailer provides information back from stores through warehouses to manufacturer

Question 19

Describe the trend of ecological awareness in food supply chain.

Answer 19

Due to ecological awareness and the demand for sustainability within the food production, regional food and organic seals are becoming more
important.

Regional and Seasonal products
› No exact definition of the
meaning “regional”
› Turning away from “at any
place at any time”

Food waste awareness
› Reduction of food waste
› Customers have the biggest
influence on it

Organic and fair trade seals
› Fair trade: Confirmation of
good working conditions and
fair payment
› Fair products easier to
identify

Question 20

Describe the trend of comfort in food supply chain.

Answer 20

New business models arise thanks to the requirement of higher convenience in the food sector.

Convenience Food
› Prepared, pre-sliced,
almost ready-to-eat meals
› Positive change of image
thanks to new business
models

Convenience Stores
› Stores with daily needs
goods offering a limited
assortment at long
business hours
› Kiosks and gas stations