Lecture 8

Question 1

What is SEO

Answer 1

Always want website to appear in organic 1st under ads,

Definition:
Use on-page and off-page practices to site ranked and indexed successfully by search engines

SEO is more strategic and takes more effort

Question 2

What is “crawling”

Answer 2

Crawling would be looking at books in the library and indexing is putting them in your basket in the order you would like to read them,

Crawling on a website to see what’s there

Question 3

What is indexing?

Answer 3

Indexing example would be putting 5 books in the order you would like to rank them.
Ranking websites on the SERP

Question 4

What should you avoid using when crawling or indexing is occurring to the website

Answer 4

Avoid using audios or videos, as the bots will not take that into considerations

Question 5

What are the three parts of a title tag?

Answer 5

1. Most important keywords
2. Second most important keywords
3. Brand name

Question 6

What is screaming frog?

Answer 6

Allows you to find broken links, examine page titles, meta descriptions, meta keywords, and get a view of external links

Question 7

What makes a great link to click on?

Answer 7

• relevance
  -High quality
  -The more popular the more trusted
  -Trust/authority
  -variety of sources
• not all are from 1-2 external sites
• the more sites, the better you look to google

Question 8

What makes a bad link to click on?

Answer 8

• links mother warned you about
• bad/spammy links
  -can use google disavow tool
  -ignore these links

Question 9

What are the three types of link?

Answer 9

Natural (editorial)
Manual (outreach)
Self-created (non-editorial)

Question 10

What is natural (editorial) links?

Answer 10

-Website linked to naturally from other websites because brand that is really popular or company or awesome content
-just keep creating great content and getting those natural links

Question 11

What is manual (outreach) links?

Answer 11

Where you’d go and ask other website owners to link to your site
Should be websites related to yours
Typically , ask nicely or provide other site with content or something else in exchange

Question 12

Self-created (non-editorial)

Answer 12

• awful , frightening : not you, but someone unethical who owns a website
  Do whatever they could to post links back to their site
  Often see these posted in comments at bottom of new sites
  May also add links into social media profiles or blog comments, dont do it
  If cant get own natural links, consider how might get manual links
  Most popular is guest blogging or offering expertise on a particular topic to another website