Lecture 7

Question 1

What are infographics?

Answer 1

• short summary on a lot of information
• they’re important because they shave a big educational portion of them that is engaging and important to the audience

Question 2

Social media marketing ?

Answer 2

The process of creating content that is tailored to the context of each individuals social media platform, in order to drive user engagement and sharing - Patel

Flirting with your followers -Dodson

Question 3

What is interruption marketing examples that are traditional?

Answer 3

TV, radio, print, trade show, billboards, cold calling

Question 4

What is an example of interruption marketing digitally

Answer 4

Display ads (google) , social media platforms (your biz ads are veteran friends baby announcements, divorce party invites, food photos, vacation photos, etc.)

Question 5

What are some benefits of social media marketing?

Answer 5

1. Target
2. Cost efficient (cheaper than keywords)
3. Adaptability (single image, carousel, videos, a/b)
4. Credibility ( interruption — follower— conversion)

Question 6

What does UGC mean

Answer 6

User generated content

Question 7

In social media marketing it is best not to….

Answer 7

Best not to communicate to your audience, but to communicate with your audience