Lecture 3 Flashcards
Ways to apply DM strategy to situations
- plan it out
-Establish : objectives, KPIS and then tactics
-must be SMART
The goals of STDC
See: to know about you
Think : to look for you
Do: to buy from you
Care: to come back to you
What is a user persona?
a user persona is a user-entered design in marketing and is a personalized persona created to represent a user type that will use a site, brand , or product
How do brands learn about their audiences?
- they learn factually because you want to keep up with an actual person
-use some elements of creativity to fill in certain details, persona needs to be based on facts
-surveys
-Social media insights
How much of a user persona profile should refer to an aspect of the persona that relates to the business and how much should not?
A lot more about them personally should be mentioned rather than their business, this more so is what motivates them to buy. For example a computer tech company does not only need to talk about tech and computers, they could bring up their love for their dog, to bring in more relatable information to most audiences.
