Lecture 6 Flashcards
What is content marketing?
- marketing and giving a story that people will remember
- consumable content
- marketing through different forms of content media
- AIDA is the other funnel that we use
Different platforms of content marketing
Social media , info graphic content marketing , blogs, podcasts, video content, viral content, case studies, email marketing
Open rate
% of emails that have been opened
Opens (total vs. Unique):
Totally - how many times , including if opened it more than once.
Unique- hoe many unique subscribers have opened ( if you have 10 subscribers then the max is 10
Click to open rate:
Unique clicks divided by # of unique opens x 100
Click-through rate:
% that opened and then clucked on a link in that email
Unique clicks:
of unique users who clicked on some link, determined by you ISP address
Total clicks:
of clicks, including those who clicked multiple times
Unsubscribes:
Usually good to realize whether or not you’re targeting the right audience
Bounce rates:
% of returned to you because undeliverable
Hard bounce
Rejected due to invalid email address or receipt at blocked you
Soft bounce
Not delivered because inbox is full , server isn’t working or other
What does CASL stand for?
Canadas anti-spa, legislation
When should B2B emails be sent out?
Anytime before noon
Tuesday-Thursday 10-noon and 2-4
When should B2C emails be sent out?
After dinner
On the weekends, spending most time on their phones
5am-9am
