Lecture 7 - Heuristics & Communication

Question 1

(lecture):

Define the availability heuristic.

Answer 1

(lecture):

Availability heuristic
- ease by which information from existing world views comes to mind influences our judgments

Question 2

(lecture):

Describe compliance: foot-in-the-door

Answer 2

(lecture):

See slide 30-31 in the relevant powerpoint.

Question 3

(lecture):

Describe compliance: door-in-the-face

Answer 3

(lecture):

See slide 32-33 in the relevant powerpoint.

Question 4

(lecture):

Describe compliance: low-ball

Answer 4

(lecture):

See slide 34-35 in the relevant powerpoint.

Question 5

(lecture):

Describe compliance: that’s-not-all

Answer 5

(lecture):

See slide 36-37 in the relevant powerpoint.

Question 6

(lecture):

Define the representativeness heuristic.

Answer 6

(lecture):

Representativeness heuristic
- tendency to judge events as congruent with existing
expectation

Question 7

(lecture):

Describe availability heuristic: risk estimates.

Answer 7

(lecture):

See slide 5-6 in the relevant powerpoint.

Question 8

(lecture):

Describe availability heuristic: valence judgements.

Answer 8

(lecture):

See slide 7-9 in the relevant powerpoint.

Question 9

(lecture):

Describe representativeness heuristic: Ignoring base rates.

Answer 9

(lecture):

See slide 11-14 + 21-22 in the relevant powerpoint.

Question 10

(lecture):

Describe representativeness heuristic: verification bias.

Answer 10

(lecture):

See slide 15-20 in the relevant powerpoint.

Question 11

(lecture):

Describe representativeness heuristic: illusory patterns.

Answer 11

(lecture):

See slide 23-28 in the relevant powerpoint.

Question 12

(reading):

Look for any reading I need to do.

Answer 12

(reading):