Lecture 4 - Persuasive communication

Question 1

(lecture):

Why do companies and the government use persuasive media?

Answer 1

(lecture):

• Governments trying to promote ‘healthy’ (cost-effective) behaviors
  and attitudes – social cohesion
• Companies trying to sell you something – economic outcomes

Question 2

(lecture):

Define ‘meaning’

Answer 2

(lecture):

see slide 11-13

Question 3

(lecture):

Define system I processing.

Answer 3

(lecture):

see slide 16-24

Question 4

(lecture):

Define system II processing.

Answer 4

(lecture):

see slide 25-29

Question 5

(lecture):

Describe the target, source and quality of communication of system I processing.

Answer 5

(lecture):

see slide 32

Question 6

(lecture):

Describe the target, source and quality of communication of system II processing.

Answer 6

(lecture):

see slide 33